Vaseline Cera-Glow joins as Proud Partner of GLAMOUR’s Most GLAMOURous Awards 2025

We're thrilled to announce that Vaseline Cera-Glow is joining us as an official partner for one of the most exciting events of the year: GLAMOUR's Most GLAMOURous Awards, taking place on Saturday, 19 July. Held at the ultra-luxurious Langham Hotel in Johannesburg, this iconic evening promises a stylish celebration of South African fashion's boldest voices, brightest stars, and boundary-pushers. This annual celebration honours South African women who epitomise style, confidence, and the undeniable magic that is glamour.

With a heritage rooted in skin health, Vaseline understands that true glamour starts from within, with care, intention, and skin that feels as good as it looks. The new Vaseline Cera-Glow range brings a powerful message to this year’s celebration: that glowing, healthy skin is not only the foundation of beauty, but also a bold expression of self-confidence and strength.

As the big day approaches, we sat down with the Vaseline team, Vanessa Mhango, Senior Brand Manager and Anele Maphanga, PR Lead for Beauty, Wellness and Personal Care, to talk about their vision of glamour, the power of healthy skin, and why this partnership is a perfect match.

What inspired your brand to partner with GLAMOUR’s Most GLAMOROUS this year?

At Vaseline, we believe that healthy skin is the foundation of feeling good and glowing skin is the ultimate fashion statement! Glamour’s Most Glamorous is a celebration of bold self-expression, iconic beauty, and style that tells a story. This partnership was a natural alignment. Just as fashion empowers you to express your individuality, Vaseline Cera-Glow empowers you to show off your skin with confidence. Together, we're turning body care into a beauty ritual and transforming moments of self-care into moments of red carpet radiance.

How does VASELINE define “glamour” in today’s fashion and beauty landscape?

To us, glamour is all about authenticity and radiance – from the inside out. It's not defined by unattainable beauty standards, it’s about feeling confident and glowing in your own skin, whether you're dressed in couture or casualwear. At Vaseline, we define glamour as the confidence that comes with nourished, healthy, glowing lit-from-within skin.

Are there any signature products or services you feel truly represent GLAMOUR and will resonate with readers as well as the #GMG2025 nominees?

Absolutely, the Vaseline Cera-Glow range is the embodiment of everyday glamour. It’s powered by our breakthrough pro-ceramide technology and infused with glow-boosting ingredients like niacinamide to boost your skin's glow. We have 3 variants - Even Tone, Firming, and Stretchmarks - designed to target the most common skin concerns and empowering you to wear cut-out, off-shoulder silhouettes and thigh-high slits with effortless confidence. And for those spotlight-stealing occasions, our Body Gel-Oil with vitamin E and Almond Oil delivers a luminous, show-stopping glow. Think of it as a full-body highlighter made to dazzle.

What are you most looking forward to as we build up to the most glamorous event of the year?

We’re counting down to a night where beauty, fashion, and confidence take centre stage. We’re excited to see people celebrated for who they are and how they express their beauty. We’re most excited to be part of an event where skincare is part of the red-carpet conversation and glowing skin is a symbol of confidence and self-expression. Most of all, we’re proud to be part of an event that puts people at the centre of glamour. We can’t wait to celebrate those who embody beauty from the inside out. From behind-the-scenes beauty rituals to dazzling red carpet moments, Vaseline Cera-Glow looks forward to being part of each nominee’s glow journey. We're also thrilled to create an immersive brand experience that honours the individuality and beauty of everyone in attendance.