GOLDWELL Partners with GLAMOUR for this year’s GLAMOUR’s Most GLAMOURous Awards

It’s time for one of the most exciting event of the year: GLAMOUR’s Most GLAMOURous Awards, taking place on Saturday, 19 July. This annual celebration honours South African women who epitomise style, confidence, and the undeniable magic that is GLAMOUR. This year, we’re thrilled to announce that GOLDWELL is joining us as an official partner in honouring these trailblazing women.

GOLDWELL understands that glamour is more than just appearance; it is an energy, a confidence, and a way of owning your presence. With a shared commitment to beauty, self-expression, and empowering women to shine, this partnership brings together two names that celebrate brilliance in all its forms.

Ahead of the event, we sat down with the GOLDWELL team to talk about what GLAMOUR means to them and why this collaboration is a perfect fit.

What inspired your brand to partner with GLAMOUR’s Most GLAMOROUS this year?

Building on the success of last year’s event and the amazing platform it offered to exhibit Kao Salon brands, as distributed by Twincare International, we view this event as an opportunity to effectively promote our products, build brand awareness and connect with our target audience, which aligns with GLAMOUR magazine’s target market.

How does your GOLDWELL define "glamour" in today’s fashion and beauty landscape?

The modern take on glamour is all about the authentic self and individual beauty, for GOLDWELL. Hair glamour is about self-expression, confidence and finding a look that makes you feel polished, elegant, and uniquely you. The inspiration for everyday styles comes from runway and celebrity influence, trickling down to real life, with social media spreading trends and inspiring creativity. Embracing and celebrating your natural texture, while taking it up a notch with customized color hues, and styled with precision using professional products, is what GOLDWELL has to offer, for making our audience feel Glamorous.

Are there any signature products or services you feel truly represent GLAMOUR and will resonate with readers as well as the #GMG2025 nominees?

New KERASILK premium home care range is our choice for GLAMOUR’s audience, because if you doubt that the hair you have, can become the hair you’ve always wanted, KERASILK ensures your best hair is always ahead of you! KERASILK’s exclusive formulas and advanced biotechnology create healthy-looking hair full of strength, resilience, elasticity and shine and unlock the perfect potential of your hair. And if you think responsible hair care products can’t deliver high-performance results, KERASILK delivers luxurious, yet sustainable formulas that are 100% vegan and transformative — for hair as strong and as beautiful as silk.

What are you most looking forward to as we build up to the most glamorous event of the year?

We are thrilled to be participating in the engagement with GLAMOUR representatives, their guests and celebrities on the evening, and on social media post event. We look forward to showcasing our brands’ products in a glamorous lifestyle setting, demonstrating their benefits and usage, and connect with audience in real life. The evening promises scope for high quality, engaging content creation that highlight our products and association with GLAMOUR.