Being on fleek is our thing, one of the reasons we’re absolutely excited over Hudayya Woman, a modest, Nigerian-based womenswear brand targeted specifically at young, fashionable woman. The collection is inspired by an easy, fluid and rambunctious exploration of femininity, using breezy, colourful fabrication controlled by elevated tailoring and impeccable finishing.
Hudayya Woman, at its core, is designed with the upwardly mobile, contemporary woman in mind. Huda Fadoul Abacha said she wanted to “create a ready-to-wear collection that is fun and easy and very stylish.” She adds:” a sharp contrast to our storied couture offerings that is rather dramatic and glamorous. I wanted something our couture clients could pick off the rack to wear on holiday in Lake Como or Capri, Italy, or for a quick business trip to New York City or dress down for a girls’ night out in Lagos or dress up to a party in Abuja, Nigeria. So, the collection is inspired by the Hudayyah Woman who is always on-the-go.”