Crocs, a global leader in innovative casual footwear for women, men, and children, inspires consumers to “Come As You Are” with their global ambassador campaign as well as new product innovations for Autumn 2020. Now in its fourth year, Priyanka Chopra -Jonas, actor, producer and global UNICEF ambassador joins the Crocs global ambassador team aligning her efforts to take fashion to a new level of fun and uniqueness.
As a global ambassador for the Crocs brand in 2020 and through exciting new collections and inspirational content, Priyanka aims to inspire Crocs lovers to feel comfortable in their own shoes by showcasing how self-expression, comfort and style are all intertwined. “We want everyone to bring their personal meaning to the ‘Come As You Are’ brand message as it represents diversity in regards to ages, backgrounds, beliefs, orientations and abilities,” explains Ally Petersen, Crocs SA Marketing Manager. As a proclamation to the CrocNation, the “Come As You Are” campaign is meant to evoke action among fans, urging them to stand up and stand out when expressing their individuality and comfortably doing so in a pair of Crocs.
Alongside the “Come As You Are” brand campaign, Crocs’ marketing efforts will focus on new, style-forward products, as well as continued leadership in footwear comfort innovation, including the autumn launch of the “must have” shoe of 2020: the Women’s Crocs Brooklyn Wedge. Available in a variety of heel heights, colourways and sophisticated yet simple silhouettes, each wedge features sensationally comfortable LiteRide™ foam technology. The lightweight construction, intuitive upper straps and revolutionary comfort technology create effortless style, superior all-day comfort and ultimate wardrobe versatility.
From the Classic Clog to the Brooklyn Wedge, whether it is day or night, seaside or in the city, Crocs has a shoe for every person and occasion. For more information, visit: www.crocssa.co.za and www.crocs.com/comeasyouare.