South Africa’s finest rum Captain Morgan celebrates its Billboard Fame Campaign Captains at an exclusive invite-only media launch in Soweto.
The celebrations were headlined by TV personality Tembisa Mdoda, took place at Vuyo’s Restaurant in Soweto on the 6 June 2019.
Find some of the pictures below
The celebrations come at the back of a successful campaign aimed at putting consumers at the centre of its communication.Captain Morgan saluted winning Captains through a launch that saw media and influencers alike, come together to witness and meet the faces behind the unique names - from Captain Spicy, Captain Cool, Captain Jol, Captain Bru, Captain Old School and Captain Bae to mention but a few.
Top Billing presenter Harmony Katulondi, rapper K2 Mabusela, lifestyle influencer Twiggy Moli and socialite/influencer Kgosi Modisane were among the big names gracing the event. “We’re so excited to have given the Billboard Fame captains, true custodians of the brand, a shot at ‘fame’. This was a truly consumer facing campaign and are overwhelmed by the level of attention that the campaign has received over the past few months. We truly pride ourselves in our consumers and the support that they’ve given us over the years.” said Sibusiso Simelane, Captain Morgan Brand Manager.
The winners walked away with prizes that included a limited-edition of a personalised Captain Morgan pack with their name on it, a professional photoshoot, a meet & greet with the original Captain Morgan and custom billboards of their crews.
All Images: Supplied