Sandton City takes an Iconic turn

The iconic22 campaign offers a retail experience, which takes shopping to the next level.

March kicks off the Iconic22 campaign, which will provide shoppers with bespoke, chic new ways to enjoy the brands they love. You can look forward to new experiences launching every Tuesday from the 8th of March. This is an exciting venture for the iconic world-class destination, which houses over 300 retailers. Shoppers will have the opportunity experience new and established brands in the most extraordinary and stylish ways. Dior Emporium, which was recently launched, will afford fragrance fanatics the opportunity to whisk away the best French fragrances but will also get one with their name engraved. This will be done swiftly in store on either a 100ml classic fragrance or a 250ml La Collection Prive fragrance. Additionally, every item bought at the boutique guarantees an exclusive gift until the 15th of March or while stocks last.

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And if you’re a luxury traveller then be sure to make a stop at Emporio Armani from the 15th to the 22nd of March. Before you go jet setting, have your name embossed on one of the brand’s signature #MyEA Emporio bags. The luxury Spanish brand Desigual will also be treating shoppers with an indulgent gift with a purchase. The list of retailers also featured in the iconic experience includes the Preview footwear boutique, Karl Lagerfield footwear. Look out for exclusive offers at these stores. Tuesdays will also become “choose days” and as an additional 22 limited edition; custom-crafted gifts and complimentary parking apply to the first 22 people that purchase each week’s special offer. Additionally, all shoppers who make an Iconic 22 purchase in the campaign period will go into a draw to win a R 22 000 Sandton City gift card. “For the à la mode, the seekers of indulgence, and those who enjoy experiential retail, Sandton City is your city, and it is now more iconic than ever before” says General Manager of Sandton City, Preston Gaddy. “We can’t wait for shoppers to enjoy the unique selection of offerings that have been carefully curated for the Iconic 22 campaign, knowing that there is something to suit all tastes,” he adds.