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LIFT is the perfect partner for the Glamour Book Club, here’s why...

We partnered with LIFT for our Glamour Book Club Durban Edition. At the centre of this collaboration lies our shared commitment to elevate and empower South Africans.

As a customer-focused airline, LIFT offers great service at affordable prices for leisure travellers. It also offers an elevated travel experience in its Premium cabin (business class) ideal for business travellers and frequent travellers looking for something extra. And the airline currently operates on the ‘golden triangle’, servicing routes between Johannesburg, Durban and Cape Town.

As we continue to elevate the conversation around literacy in SA, LIFT CEO, Jonathan Ayache offers us insight into the airline's approach to elevating the onboard experience, making LIFT the perfect partner.

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Glamour: What gives LIFT the edge?

Jonathan: LIFT is SA’s first and most flexible airline putting the control into the traveller’s hands, by offering them the flexibility to change their mind up to 24 hours before take-off. (And up to 1 hour before for Premium travellers). With this, our goal is to make your travels as easy, comfortable, convenient and stress-free as possible. We’ve built value and ease into every ticket. A fuss-free re-booking process refunds passengers immediately through the LIFT Wallet, with the option to rebook or cancel flights with no extra change or cancellation fees.

Glamour: Please talk us through some of your onboard experiences?

Jonathan: Travelling with LIFT also means customers get our full-service offering which includes free Vida e Caffè coffee and snacks included in their fare. We’ve also aimed to be innovative in our collaborations, to surprise and delight our passengers. Since the launch, we’ve had a silent disco at 36 000 ft, played onboard bingo, had the Cape Town Opera perform live, and hosted two Golden Ticket Hunts.

Glamour: What else can your passengers look forward to?

Jonathan: We’ve partnered with SA brands like Grumpy Snacks, Vida e Caffe and Veldskoen to improve the onboard experience, and most recently, we’ve collaborated with MasterChef SA Winner, Shawn Godfrey, to design our Premium menu. We’re also a dog-friendly airline, so those travellers with small dogs can travel with them in the cabin. The part we’re most proud of, is our customer service. Our teams both on the ground and in the sky, are driven to give all travellers a stand-out experience. From booking to touch- down, you can expect real service, care and all-round good energy when travelling with LIFT.

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These are just some of the features that position LIFT as a disruptor in the aviation industry...

DOG-FRIENDLY: Some people want to travel with their dogs. The airline offers select flights for small dogs who travel in a pet-friendly carrier bag placed under the seat in front of their owner/s.

LIFT PREMIUM: Offering extra comfort and care. The first three rows have been reconfigured to create a Premium section, with special attention to detail, space and convenience. Expect extra legroom and wider seating. Middle seats are converted into an additional tray table, guaranteeing a window or aisle seat for optimum space and comfort. Premium travellers will also enjoy easy flight changes, priority boarding, fast-tracked security, priority support, a dedicated check-in area and lounge access, as well as exceptional catering options.

LIFT WALLET: Simplifying the travel process. Our safe and secure LIFT Wallet enables travellers to get refunds quickly and efficiently. No payment delays of 3-5 business days or long-winded banking form.! Your LIFT Wallet is also linked to your booking reference and email. Refunds made into your LIFT Wallet can be used towards another booking, upgrades or buying extra seats or baggage. Your LIFT Wallet is accessible 24/7 on the LIFT website.

LIFT EXPERIENCES: LIFT Experiences was launched in November 2021, where travellers will not only go on holiday but will get to try out new and exciting things too, from kayaking and mountain biking, to archaeological cave tours on the beach and guided walks. Travelling will never be the same again. LIFT packages are designed to allow each passenger to enjoy a travel experience of a lifetime.

About the women at LIFT...

Jonathan notes that the aviation sector is growing globally, and that there’s a positive shift in the local market as we move towards pre-pandemic levels of air travel. “It is a sector that offers such a great variety of opportunities for everyone and we see more and more women entering this sector and growing careers in this industry. Affirming that whether as ground or cabin crew, or in some more technical roles, including pilots and engineers, “there is no role today that cannot be fulfilled by a woman with the right skills.”

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