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Men’s Mental Health Month & Modern Masculinity

Imagine this: You’ve been tasked with assembling the ultimate Fives-a-Side dream team, captained by none other than comedian and crowd-favourite Donovan Goliath. He calls in soccer royalty and content creator Primo Baloyi, DJ sensation Naves, and heartthrob actor Zamani Mbatha, and Blood and Water star Arno Greeff to name a few.

But Dove Men+Care had one more twist—they handed the final pick to the fans. After a whirlwind of online votes, Big Brother Mzansi’s Sweet Guluva clinched the spot, completing a squad that had social media in a frenzy. These icons came together for more than just goals—they stood for grooming, confidence, and care. “Brotherhood among men—especially in the realm of sport—is deeply important for several reasons, both on and off the field,” said Genevieve Fynn, Dove Men+Care Brand Lead. “Brotherhood fosters a sense of belonging and emotional safety, allowing men to express vulnerability, lean on each other during setbacks, and celebrate victories together. Sport is where that spirit shines.

In honour of Men’s Mental Health Month, leading male creators like Sweet Guluva, Donovan Goliath, and Primo Baloyi came together for a powerful soccer-led event focused on care, connection, and redefining modern masculinity, Image: Supplied

”On Match Day, the air was filled with feverish anticipation as teams arrived at Discovery Wanderers Park. The Champions of Care rolled in with high energy, backed by the viral Parktown Boys High School band, whose TikTok-famed rendition of Kendrick Lamar’s “Not Like Us” lit up the atmosphere. For the young bandmates, the opportunity to meet their heroes in the flesh, was a dream come true.“Being part of the Champions of Care BroScape squad was unreal. I grew up loving football, so getting on the field with this crew and representing Dove Men+Care was something special. It wasn’t just about the game; it was about brotherhood, care, and showing up for each other. Big shoutout to everyone who voted me in. I felt the love,” said Sweet Guluva.

At the Dove Men+Care activation stand, guests tested out the full grooming range, played a fun game of table football, and walked away with hampers and good vibes. It was more than an event/escape, it was a full-circle moment that celebrated what it means to show up as your best self, with a blend of sport, grooming, and networking.“Dove Men+Care remains dedicated to empowering men to embrace holistic care as an integral part of their overall well-being by providing effective products and giving men the courage to take care of themselves, so they are able to show up for others, ”said Genevieve Fynn.

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