Lepas, the premium sub brand of Chery Group SA, officially unveiled the highly anticipated Lepas L4 at an exclusive gala evening that blended sophistication, style and celebration in true premium fashion.
The elegant launch event welcomed leading motoring and lifestyle media, influential content creators, key industry stakeholders, valued dealer partners, and strategic lifestyle collaborators including Engen, GQ and Glamour.
The presence of these distinguished partners reinforced Lepas’ positioning not just as an automotive brand, but as a refined lifestyle statement.
Set against a backdrop of contemporary premium and curated ambience, the evening unfolded with confidence and flair.
Guests were immersed in the world of Lepas through a carefully crafted showcase experience before the L4 was dramatically revealed to applause, marking the official arrival of the brand’s newest premium compact SUV in South Africa.
The highlight of the evening was the official price announcement, positioning the Lepas L4 as a compelling premium offering that delivers exceptional value within the competitive compact SUV segment.
The Lepas L4 combines striking feline inspired exterior design with refined interior finishes, advanced connectivity, and intelligent driver assistance features. Every detail reflects a commitment to sophistication, innovation and elevated living on every road.
Addressing guests at the event, Tony Liu, CEO of Chery Group SA, said:
“The launch of the Lepas L4 marks a significant milestone for our business in South Africa. Lepas is a premium brand that embodies sophisticated design, intelligent technology and accessible premium. The L4 demonstrates our commitment to delivering world class quality and innovation to this market.”
He added:
“We are confident that the Lepas L4 will exceed expectations and further strengthen our presence in the country.”
Jay Jay Botes, General Manager of Lepas, highlighted the significance of the evening:
“Tonight was more than a vehicle launch. It was the introduction of a premium lifestyle brand. With partners such as Engen, GQ and Glamour joining us, we are building an ecosystem that reflects style, confidence and elevated experiences.
The response from media and stakeholders has been overwhelmingly positive, and we believe the Lepas L4 will quickly establish itself as a standout in its segment.”
With orders now officially open and first customer deliveries set to commence soon, the Lepas L4 is poised to make a powerful and stylish impact on South African roads in 2026.
Visit www.lepas-sa.co.za
