At sunrise on the Vilanculos coast, a sea breeze sweeps over the palms while a private jet glides silently above Mozambique’s turquoise shallows. The guests aboard aren’t just traveling, they’re arriving in a world crafted entirely by design. Behind this moment is Roxy Robinson, the South African powerhouse who turned a lifelong love of discovery into Roxstar Luxury Travel, Africa’s first woman-led, Serandipian-accredited luxury travel agency - and one of the most influential concierge brands in the world today.
From Cape Town to Cannes, Robinson’s reputation precedes her. She’s known for her precision, her polish, and her ability to make the impossible look effortless. “Luxury isn’t just about five stars anymore,” she says with her signature calm confidence. “It’s about feeling something extraordinary, it’s about aligning who you are with where you are.”
The Rise of a Global Travel Icon
What began as a boutique travel consultancy in South Africa has grown into a global network that serves some of the world’s most discerning travelers: from CEOs to celebrities, royals to romantics. And this year marks a defining milestone in Robinson’s journey: she has become the first woman in Africa to secure exclusive access to private jet and helicopter charters worldwide, through her new platform, Fly with Roxstar.
The partnership connects clients to more than 40,000 airports across the globe, many of which are beyond the reach of commercial airlines. “Private aviation has always been seen as the height of privilege,” she says. “And while that remains true, we’ve made it more attainable, giving our clients something far more valuable than luxury: their time, their privacy, and their peace.”
Luxury, Curated and Personal
Each year, Robinson and her team hand-select the destinations that define the art of modern travel. Her 2025 Festive Collection reads like a passport to paradise: Le Bristol Paris, with its marble halls and Michelin stars; Joali Being in the Maldives, where science and spirituality merge under palm canopies; Amangiri, a sculptural retreat carved into Utah’s sandstone; and Pambele, Mozambique’s private coastal estate where barefoot luxury meets ocean adventure.
“People don’t just want to see the world anymore,” she reflects. “They want to feel it, to connect deeply, travel consciously, and return transformed.”
The Roxstar Membership: Where Privilege Meets Purpose
At the heart of the Roxstar empire is something even more exclusive: the Roxstar Membership. Designed for ultra-high-net-worth individuals (UHNWIs), this invitation-only programme offers members an annual passport to the world’s finest experiences, starting from £1,500 per year.
Members are assigned a dedicated Travel Director who orchestrates every detail: last-minute getaways, villa escapes, private events, or curated world tours - all with an air of discretion and ease. The benefits include complimentary room upgrades, late check-outs, VIP amenities, and insider access to destinations most travellers will never even hear about.
It’s this deeply intentional approach to travel that has positioned Roxstar as the benchmark for next-generation luxury: “Our members don’t queue, they glide,” Robinson smiles. “They don’t search, they discover. This isn’t about status, it’s about belonging to a circle that values excellence, time, and trust.”
A Woman Leading the Way
Roxy Robinson’s rise is emblematic of a new era for women in business, one defined by boldness, intuition, and global vision. In an industry long dominated by legacy names and European powerhouses, Robinson has carved a path from Africa to the world stage, transforming Roxstar into a global brand synonymous with sophistication and soul.
Her leadership style is both fiercely strategic and deeply personal. “I’ve always believed that leadership starts with service,” she says. “Our job is to understand people’s dreams better than they can describe them, and then bring those dreams to life.”
Luxury with Meaning
Roxy’s version of luxury doesn’t shout, it whispers. It’s the scent of lemongrass after a Maldivian massage, the quiet rustle of desert wind at Amangiri, the joy of knowing your trip is supporting conservation or local artisans. Every itinerary curated by Roxstar is anchored in purpose: “Travel should leave the world better, not just the traveller,” Robinson says. “That’s what true modern luxury is: meaningful, mindful, and memorable.”
It’s a philosophy that resonates with a generation of travellers who want their footprints to count - not just on the sand, but in the stories they carry home.
From Cape Town to the World
Operating from her Cape Town headquarters, Robinson has built Roxstar into a symbol of African excellence on the global stage, a brand trusted by travellers across every continent. As a Serandipian agency, Roxstar sits within an elite circle of global travel designers, celebrated for bespoke service, insider access, and flawless execution. Behind every journey is a quiet orchestration of expertise: a network of hoteliers, pilots, chefs, and hosts who share Roxstar’s devotion to craft and care.
The Art of Living Beautifully
As the year draws to a close, Robinson’s story feels less like a business success and more like a modern fairytale, one where elegance meets ambition, and the heroine builds empires not for recognition, but for wonder. In a world where authenticity is the new luxury, Roxy Robinson stands as its finest ambassador: a woman redefining what it means to travel well, live fully, and lead boldly.
To explore the Roxstar Membership or book your next extraordinary journey, visit www.roxstarglobalconsulting.com.
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