The GLAMOUR Women of the Year (WOTY) Awards is the ultimate celebration of women shaping culture, breaking boundaries, and redefining success in modern South Africa. This year, Hyundai has partnered with WOTY, bringing the spirit of the Tucson to the red carpet. With a focus on innovation, design, and dynamic living, Hyundai aligns seamlessly with the ethos of the awards, celebrating women who lead bold, ambitious, and inspiring lives.
Together, Hyundai and GLAMOUR honour not only achievements but also the energy, creativity, and progressiveness that define women today, making this partnership both natural and meaningful.
Why have you chosen to partner with GLAMOUR for Women of the Year awards?
Partnering with GLAMOUR for Women of the Year felt like a natural extension of the Hyundai Tucson’s spirit and identity. The Tucson is designed for individuals who lead dynamic, expressive, and ambitious lives, the very same women celebrated by the WOTY platform. GLAMOUR has cultivated a space that recognises women who push boundaries, set trends, and redefine what success looks like in modern South Africa. These are urban-centric, city-smart women who appreciate innovation, design, and the richness of a well-lived life, values echoed in the Hyundai Tucson.
Together, the partnership amplifies a shared belief: that life is more beautiful when we celebrate progress, courage, and the women who move our world forward.
Why does Hyundai view awards like WOTY as significant, and why do you prioritise supporting women overall?
Women of the Year is more than an awards ceremony, it is a platform that honours purpose-driven excellence. These awards highlight women who are shaping culture, breaking ceilings, and making everyday life more beautiful through their leadership and creativity. As a brand, Hyundai celebrates these women because they mirror the values at the heart of the Tucson: progressiveness, confidence, bold design, and the pursuit of a life well-lived.
Women are central to our customer base and to the communities we serve. They are decision-makers, innovators, young professionals, and nurturers, often all at once. Supporting them is not only meaningful, but essential to driving societal progress. Recognising their stories aligns directly with our brand promise of making “Life is More Beautiful”, a life where women’s achievements are seen, celebrated, and supported.
What aspects of the upcoming event are you most looking forward to?
We’re looking forward to an evening that celebrates brilliance, style, and the unstoppable energy of South African women, the same spirit that inspires the Hyundai Tucson. We’re excited to connect with modern, urban professionals who live boldly and appreciate the finer moments of life. The event gives us an opportunity to bring the Tucson into a world that reflects its essence: elevated living, thoughtful design, and freedom of self-expression.
Most of all, we look forward to being part of a moment that honours women who make life richer, more vibrant, and more beautiful, just as the Tucson aims to do for every journey.
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