Levi’s® is evolving what it means to feel good in your denim with two new styles designed to fit, move, and flex with you. Meet the Cinch Short and Cinch Barrel: fresh additions to the Levi’s® Curvy range that bring looser silhouettes, customisable waist tabs, and a whole lot of on-trend comfort to the table. These new additions ensure that you walk with confidence and without fear of embarrassing gaping around your waist.
These new drops continue the journey of Levi’s® Curvy, a collection built on the principles of self-expression and body confidence, with a vision carried forward by Nomzamo Mbatha, who returned as the ambassador of Levi’s® Curvy for the second year running.
The Cinch Short
Launched on 22 September, the Cinch Short is a summer-ready staple that combines laid-back ease with curve-conscious design.
The campaign introduces fresh voices to the Curvy conversation, with digital creators Malume Jade, Naledi Mallela, and Brayleigh Coetzee joining Nomzamo in front of the camera. These women all represent a new wave of style that’s unfiltered, unapologetic, and real. It features a flattering high rise and mid-thigh length, giving it that effortlessly cool feel. The fit is finished with two adjustable snap tabs at the waist, giving you full control over how you wear it. The Cinch Short is available in three washes: classic black, timeless mid-wash, and a light wash that feels like sunshine.
The Cinch Barrel
Launched on 25 September, the Cinch Barrel is a new twist on a Levi’s® favourite, now designed to fit curves better than ever before. It takes the iconic barrel-leg shape and elevates it with a high rise and a more inclusive fit. Like its short counterpart, it eliminates the waist gap and includes adjustable snap tabs at the waist, allowing for a personalised, flattering fit that’s anything but restrictive.
Both fits are an extension of Levi’s® commitment to designing denim that embraces curves and prioritises comfort. From shape-accentuating silhouettes to functional design details, the Cinch Short and Cinch Barrel are made to move with you.
They’re available online and at selected Levi’s® stores nationwide.
