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The rise of the South African influencer

This year’s Woman of the Year Awards will honour one deserving social media influencer who has made an impact in the ever-changing digital sphere. The business of being a social media influencer is a field that’s still largely unknown, so we’re giving you the 411 on the ins and outs on what it takes to be a social media star.

What is an influencer?

The term influencer is derived from the word influence. Social media influencers are individuals who have large audiences – mostly over 5k followers – who are able to effectively persuade their followers to do or buy particular things.

How do influencers make money?

Influencers can monetize their ‘influence’ in a number of different ways. Some influencers get paid to make appearances at certain events, others create advertorial content for brands, and a few use their leverage to develop products within their niche.

How to be an influencer?

The first step to being an influencer is to find a theme or topic. Once you’ve decided on that, find a platform which will be best suited for your style of content. The third key to being a successful influencer is to figure out your distribution strategy – there’s no use in making great content that never gets seen!

What’s the South African influencer scene like?

While South African social media influencer scene is lagging behind its international counterparts, there has been a huge rise in the industry. Lately, South African influencers have been making bank on their followings, and many have decided to make it their full time job.


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