After the roaring success of last year’s comeback, GLAMOUR's Most GLAMOUROUS (GMG) Fashion Awards returns in 2025 with even more flair, power, and purpose. Taking place at the ultra-luxurious Langham Hotel in Johannesburg on 19 July 2025, this iconic evening promises a stylish celebration of South African fashion’s boldest voices, brightest stars, and boundary-pushers.
The GMG Fashion Awards aren’t just about red carpets and designer gowns, they’re a mirror to the evolution of fashion in South Africa, a space where culture, heritage, and creativity collide. Our country has long been a melting pot of diverse influences, from street-style vibrancy to high-fashion elegance. And now more than ever, we’re seeing local designers, stylists, and influencers carving out global lanes, unapologetically African and unmistakably fashionable.
This year's awards will spotlight those who have not only captured our attention with unforgettable looks, but also those who have redefined what style means in the African context. Fashion here is not just personal - it’s expressive, celebratory, and deeply rooted in identity.
Expect a night to remember: a room filled with South Africa’s most stylish personalities, trailblazing fashion creatives, and the women who are reshaping the cultural landscape. The 2025 edition will be a celebration of sisterhood, self-expression, and style. It’s where legacy meets the next generation, and where fashion becomes the language of community, confidence, and change.
Here are the 12 Glamorous Categories set to honour the best in style:
Red Carpet GLAMOUR – For the personality who delivers show-stopping couture moments every time they step out.
Street Style Star – Celebrating the everyday trendsetters who own the pavements like runways.
Fashion Forward – For the risk-takers, rule-breakers, and future-makers.
Classic Elegance – Honouring timeless style and effortless sophistication.
Best Personal Style – For the individual who turns heads with a look that’s 100% authentic.
Stylish Artist – Recognising performers who make fashion part of their creative identity.
Style Influencer – The social media trailblazers shaping what we wear and how we wear it.
Visionary Art Director and Stylist – A tribute to the behind-the-scenes artists creating unforgettable fashion moments.
Champion of African Designers – Celebrating the powerhouses uplifting and investing in homegrown talent.
Most Stylish Media Personality – For the media icon who fuses fashion with presence and polish.
Fashion Icon – Our ultimate honour, awarded to a legend whose impact on fashion is unmatched.
Reader’s Choice Award – Voted by YOU, the GLAMOUR reader, to shine a light on the style star who stole your heart.
