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Why TRESemmé is the perfect partner for Glamour’s Women of the Year Awards 2022

Since its inception, the GLAMOUR Women of the Year (WOTY) Awards has been one of the most anticipated events on South Africa’s social calendar. The spectacular affair honours some of the country’s most influential women, who have made their mark on the world by stepping into their power to drive positive change in their respective fields.

This year, TRESemmé is the title sponsor for WOTY 2022, and they are also sponsoring this year’s Icon and Fashion Gamechanger Awards – showcasing their unwavering support to all women who are taking bold steps towards shaping their own destiny.

TRESemmé is all about equipping women to make their presence count. Their aim is to empower women on their journey of becoming the best version of themselves. These are women who have vision and drive, and are unlocking the power of unapologetic self-expression.

This is why TRESemmé is meeting these women where they are – in Places of Power, where women from all walks of life show up to be their most authentic selves. These places provide unique experiences, are safer, more inclusive, and diverse.

Glamour’s Women of the Year Awards is one such space, making TRESemmé the perfect partner for the event. Both brands are women-centric, giving them the platform and support they need to celebrate their individuality and use it as a source of strength and power.

TRESemmé understands that for most women, having good hair gives them the confidence they need to walk taller everyday. It’s a powerful tool to achieve what you want in life, and at this year’s WOTY, TRESemmé will be providing a full Power Up Bar, where attendees can visit to “power up” their hair – for free. In doing so, they will help women step into their personal style – allowing greatness to follow.

“The power of hair as part of an authentic aesthetic cannot be understated, which is why our Power Up Bar is being run by some of TRESemmé’s top stylist partners, who also levelled up when they took part in our Stylist Business Training Programme,” says Kenosi Matsebatlela, Category Marketing Manager for Beauty & Personal Care at Unilever.

The TRESemmé Stylist Programme has helped hundreds of stylists (established and new to the industry), by providing them with the tools and training they need to transform their businesses, work with different hair types, and give their clientele everything they need to express their own individual style.

The TRESemmé Power Up Bar is set to travel across South Africa to visit other Places of Power, to continue championing personal style and the power that it brings.

We look forward to spectacular event on 19 November 2022. Powered Up by TRESemmé, this year’s Women of the Year Awards will be a night of celebration, women empowerment, authenticity, self-expression.

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