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Elizabeth Arden Celebrates the South African Launch of Eternal Aura with the 'Let Your Aura Bloom' Campaign

Elizabeth Arden, the iconic beauty brand, unveils Eternal Aura, a luminous new Eau de Parfum that captures the essence of modern femininity, empowering women everywhere in South Africa to feel radiant and unapologetically confident. Created by women, for women, this perfume launch features actress Leighton Meester as the global face of the campaign, embodying the journey of female transformation and self-expression. 

Eternal Aura Eau de Parfum is a captivating floral amber fragrance, vibrant and full of movement. Offering a fresh perspective on the amber category, Eternal Aura blends airy florals and juicy fruits to define its contemporary elegance. 

Eternal Aura marks the brand’s first flagship fragrance launch in eight years, signalling a new chapter for Elizabeth Arden. 

Complement your Eau de Parfum with the new Eternal Aura Body Balm, a silky, nourishing cream that revitalises and improves skin’s elasticity. Lightly scented with Elizabeth Arden’s new floral amber fragrance, this body balm celebrates confident beauty.

A Celebration of Confident Femininity 

To celebrate the launch of Eternal Aura in South Africa, Elizabeth Arden South Africa launches a national campaign, Let Your Aura Bloom, inviting South African women to honour other women whose journeys have bloomed and inspired them. 

"Eternal Aura is a celebration of women who have stepped into their aura and embraced the beauty of becoming," says Maggie Wang, Head of Marketing – Elizabeth Arden & CDH Fragrances. “Through the Let Your Aura Bloom campaign, we aim to shine a light on the remarkable women around us and celebrate the journeys that have shaped them into who they are today." 

An exclusive group of women will be selected as official Let Your Aura Bloom winners and invited, together with a female guest of their choice, to attend an exclusive celebration in Johannesburg on 1 August 2026, where their stories will be recognised and celebrated. 

Nominations open on 6 July 2026 and close on 19 July 2026. 

T's & C's Apply.

'Let Your Aura Bloom'

Nominate the woman who inspires you and help us celebrate the resilience, beauty and confidence that make her story extraordinary.

The new Eternal Aura Eau de Parfum will retail for an RRSP of R2,100 for 100ml, R1,600 for 50ml and R1,260 for 30ml. The Eternal Aura Body Balm will retail at R820. 

Available from July 2026 at leading Elizabeth Arden retailers and online.

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