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WIN: PURA Beverage Company gives a PSHT! about what really matters

For the local-better-for-you beverage brand, The PURA Beverage Company the message is simple, the world will be a better place if everyone gives a PSHT!

The PURA Beverage Company has created a platform that recognises local people who are making a difference by uplifting their communities and the world around them through their activities.

The brand will recognise and reward these people who stood out for the positive impact that they have had on the communities around them. A share of R50 000 in cash prizes will be awarded to the individuals that PURA Beverages feels are the most deserving and will aid in the further impact of their actions.

Inspired by the brand’s driving philosophy that everyone should try to “live a little PURA”, a belief that if you are in a position to make a difference, then you should, PURA Beverages now wants to give you the opportunity to shout about what you give a PSHT! about. No grand gestures, just small things that people can all do every day to make the world a better place.

“There’s no polite way to say this; what the world needs now is more people who give a PSHT! We’re not suggesting that everyone turns vegan, hug a tree, and chase a whaling ship with a rubber duck – Although, we respect those folks. We’re talking about each and every person playing a small part to make a big difference - and having a good time doing it,” says Greig Jansen, CEO PURA Beverages.

PURA Beverages prides itself on its conscious approach to business. Their products are low in sugar, use only natural ingredients and flavours, and contain no colourants or artificial preservatives, but still taste great. Their cans are 100% recyclable, made from 25% recycled aluminium and their Pura Kids product comes with a paper straw ensuring they are not harmful to the natural environment.

“As a local business, we feel that it is our responsibility to lead by example. Imagine the difference it would make if everyone supported small, local businesses, was a little healthier or chose to recycle instead of dumping their waste. These might not seem like huge changes but at the end of the day every little bit adds up to create a big impact on the world around us,” Jansen concludes.

If you would like to nominate yourself, or someone that you know, who is living a little PURA, go to and tell PURA why you feel that that person deserves to be recognised by this initiative. Five finalists will be announced in the lead-up to the awards. Applications opened on 28 November 2022.

Glamour and PURA Beverages are giving away two hampers valued at R2500 each.

Simply fill in the competition form below to stand a chance to win

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