With just a few days until the long awaited Hair and Beauty Masterclass, GLAMOUR is excited to welcome ORS Olive Oil to the GLAMOUR Hair and Beauty Masterclass 2025. Known for its pioneering approach to textured and natural haircare, ORS Olive Oil has become a trusted name for products that combine science, natural ingredients and innovation. This partnership brings together two powerhouses with one shared goal: to celebrate, educate and empower beauty lovers. Ahead of the masterclass, we caught up with the ORS Olive Oil team to learn more about the collaboration and their vision for the future of haircare.
What inspired your partnership with GLAMOUR for the Hair and Beauty Masterclass?
As a brand deeply rooted in haircare innovation and education, ORS Olive Oil is always looking for meaningful ways to connect with consumers and professionals. Partnering with GLAMOUR — a platform that celebrates beauty, empowerment, and trends felt like a natural synergy. This collaboration gives us the opportunity to not only showcase our products but also to contribute to conversations that uplift and inspire the beauty community.
How does this collaboration align with your ORS Olive Oil's values and mission?
At ORS Olive Oil, our mission is to deliver high-performance, accessible haircare solutions powered by natural ingredients. We also stand for authenticity, empowerment, and community. The GLAMOUR Hair & Beauty Masterclass embodies these same values — creating spaces that educate, inspire, and celebrate individuality. By partnering, we’re reinforcing our commitment to providing knowledge and products that allow consumers to confidently embrace and care for their hair.
How does ORS Olive Oil promote diversity in beauty standards and representation?
Diversity is at the heart of ORS Olive Oil. Our products are developed with the unique needs of relaxed, textured and natural hair in mind, ensuring that consumers see themselves represented and catered for no matter their hair type. Beyond products, ORS Olive Oil actively collaborates with stylists, influencers, and communities that reflect the full spectrum of beauty. We believe that true representation means celebrating all hair types and empowering everyone to feel seen and valued.
How do you see the beauty industry evolving?
The beauty industry is evolving toward inclusivity, personalisation, and wellness. Consumers are increasingly looking for brands that not only deliver results but also align with their values. We see more emphasis on natural ingredients, sustainable practices, and education-driven engagement. For ORS Olive Oil, this evolution is exciting — it aligns with our heritage of combining science with natural ingredients and our vision of meeting the ever-changing needs of our diverse consumers.
What are you mostly looking forward to at the GLAMOUR Hair and Beauty Masterclass?
We are most excited about the opportunity to engage directly with beauty enthusiasts, professionals, and thought leaders in an inspiring space. The Masterclass allows us to demonstrate the effectiveness of our products, share knowledge about ethnic haircare, and connect with consumers in meaningful ways. Most importantly, we look forward to being part of an event that empowers people to embrace their beauty with confidence.
