In the ever-evolving world of beauty, Marvella Akiojano stands out as a visionary leader and trendsetter. As the CEO of Marviano Cosmetics, she has pioneered a line of high-quality, smudge-proof lip-liners that defy the test of time. Her latest triumph, the Brick Mocha #3 lip-liner and gloss, took the beauty community by storm, selling out within a week of its launch and earning rave reviews from beauty enthusiasts worldwide.
Marvella’s influence extends beyond aesthetics. A dynamic entrepreneur and digital influencer, she has cultivated a loyal following of over one million across platforms including Instagram, YouTube and TikTok. With roots in Nigeria and a thriving entrepreneurial presence in the United States, Marvella’s journey is a testament to her resilience, creativity and vision for an inclusive global beauty community. She talks to GLAMOUR about her upcoming ventures that promise to add another chapter to her inspiring story.
GLAMOUR: What inspired you to move from Nigeria to the United States, and how has this journey influenced your approach to the beauty industry?
Marvella Akiojano: I moved from Nigeria to the United States to pursue my education, but along the way, my journey opened unexpected doors. Being in anew environment exposed me to diverse beauty trends, business opportunities and a different level of creativity. It also deepened my understanding of how beauty is perceived globally.
G: What motivated you to start Marviano Cosmetics?
MA: I started the company because I know the frustration of using make-up that doesn’t last. Constantly reapplying, worrying about smudging, and feeling like your look fades too soon. I wanted to create something that truly lasts, so people can feel confident and beautiful without the hassle.
G: Can you share the process of developing your popular smudge-proof lip-liners?
MA: This was a meticulous process driven by my commitment to quality. I started by researching beauty and make-up manufacturers that specialise in cruelty-free, vegan and long-lasting formulas.
G: Can you tell us more about your different lip-liners, such as Latte Luxe, Caramel Charm, Cherry Rush, Midnight, and others?
MA: Each Marviano lip-liner is designed to deliver long-lasting wear, rich pigmentand effortless definition for every skin tone and style. Latte Luxe is a soft, warm-toned brown that gives a natural, effortless definition; it’s perfect for an everyday nude lip combo. Caramel Charm is a true nude with soft beige undertones, perfect for lighter skin tones or those who love a subtle, natural lip. Cherry Rush is a bold, deep red that adds instant drama and elegance, great for creating that classic, sultry red lip. Midnight is a rich jet black, ideal for edgy, bold looks, or for deepening any lip colour for extra definition. Every shade in the Marviano lip-liner collection is creamy, smudge-proof, and blendable. Whether you want a soft, everyday look or a bold, statement lip, there’s a perfect liner for you and any occasion, day or night.
G: How do your personal values of celebrating individuality and inspiring confidence translate into your brand and the products you offer?
MA: Marviano Cosmetics is built on the belief that beauty should empower, not conform. I’ve always been passionate about celebrating individuality and inspiring confidence, and that is reflected in every product I create.
G: With over one million followers, how do you use your platform as an influencer to inspire and connect with your audience authentically?
MA: I make it a priority to stay authentic and transparent in everything I do.I use my platform not only to showcase my beauty products, but also to share real moments, whether it’s behind-the-scenes content, personal stories, or tips on confidence and self-love. I share my experiences, struggles and growth, especially when it comes to building Marviano Cosmetics and my personal journey.
G: What are your future plans for Marviano Cosmetics?
MA: I plan to expand into major retail stores including Ulta and Sephora, and to host a special brand trip to connect with influencers and beauty lovers. In the next few years, I see Marviano becoming a global beauty brand known for confidence, quality and long-lasting products.
G: Who are your target customers for Marviano Cosmetics?
MA: Marviano Cosmetics targets beauty lovers who value high-quality, long-lasting, cruelty-free, vegan products. Our customers seek versatile make-up that enhances confidence and self-expression, whether it’s for everyday looks or bold statements.
G: As a brand in the beauty industry, what is your take on the current state and future potential of the African beauty market?
MA: The African beauty market is rapidly growing and evolving, and has incredible potential. It’s exciting to see how diverse beauty needs are being recognised, and there’s a strong demand for products that cater to various skin tones, textures and cultural preferences. As more African consumers seek high-quality, locally sourced and international beauty brands, the market is becoming a key player globally. The future looks bright, with increased opportunities for African brands to shine, collaborate internationally, and influence beauty trends. I believe the market will continue to grow as beauty becomes more inclusive and accessible, allowing African beauty entrepreneurs to make a lasting impact.
G: What is your personal go-to beauty product?
MA: The lip-liner in Brick Mocha is an absolute must-have! It’s such a versatile shade, and I wear it all the time. It defines my lips beautifully and pairs perfectly with so many different looks.
Recent stories by:
Nontando Mposo
Saris reimagined: How Sari For Change is transforming garments and lives
Anele Maphanga on her journey from law to leading PR for Unilever's top beauty brands
Amani Spa's Sabashni Naidoo talks spa trends and the role of spa treatments in regular self-care routine
Achieving harmony: Rechelle Kloeck talks personal health journey, holistic well-being and the birth of Motherkind Co
