We may be more than halfway through the new year, but that doesn't mean you're stuck with the same hair color or style you came into 2025 with. Whether it's January 1st or mid-July, there's always time for a hair transformation.
“This year is all about versatility and boldness,” says Cass Kaeding, celebrity stylist and K18 ambassador.
“The overarching trend is personalization,” adds Tracey Cunningham, celebrity colorist and Schwarzkopf Professional’s U.S. creative director of color and technique. “Clients want color that’s tailored to their features, enhancing their skin tone, eye color, and style. Whether it’s blonde, brunette, or red, it’s about creating a look that feels natural yet elevated.”
From bold shades of red like cherry cola and ginger spice to classic Old Hollywood blonde, there's something for everyone. Below, the experts break down the hair color trends that will be everywhere in 2025. Pin this for later.
Cherry Cola
Everyone wanted to go red in 2024. The same can still be true in 2025, but Cunningham says we can expect these reds to have some brunette undertones. Say hello to cherry cola.
A mix of multidimensional lowlights and shadow roots, she says cherry cola gives red brown hair more depth and longevity.
@melaniettran CHERRY COLA HAIR AND LONG LAYERS 🍒 #fyp #hair #hairgoals #hairinspo #redhair #cherryredhair #cherrycolahair ♬ Nhi Mera - Tollan Kim
Golden Silvers
Cunningham says that platinum blondes and icy silvers are timeless and trend every year. But for 2025, she sees people pairing their cooler shades with warmer golden undertones to give hair a soft blended effect that feels more wearable.
@melanin.monroeee1 🙅🏾♀️🙅🏾♀️🙅🏾♀️#icyblonde#platinumblonde#blonde#blackgirlblonde ♬ original sound - Niqqi Tee
Ginger Spice
Kaeding says to think of ginger spice as the softer sister of the bright copper shade we’ve all come to know and love. “It’s warm, radiant, and complements pretty much any skin tone,” she says. “It’s perfect for those who want something rich and vibrant without being too over-the-top.”
@colormeamberr Ginger spice #redhead #copperhair #hairtok ♬ Area Codes - Kaliii
Blended Grey Transitions
We’re all for embracing our natural gray hair. And according to celebrity colorist Sierra Kener, 2025 is the year that more people will forgo covering up those silver strands.
“For clients embracing their natural silver strands, the trend is about making it seamless and chic, blending highlights or lowlights to create a polished, intentional appearance,” adds Cunningham. To take care of your grey hair, you need to keep it hydrated. Kener recommends a mask like Roz Foundation Mask, which she says is deeply hydrating and reparative.
@tajhairstudio Grey blending✨ Grey isn’t something to hide it’s something to embrace. At Taj Hai Studio, we celebrate every stage of your hair journey. Grey blending is not about covering who you are, but enhancing your natural beauty with softness, grace, and confidence. Because aging isn’t what happens outside it’s how we feel inside. And we choose to grow with pride, not fear. 🤍 #GreyBlending #EmbraceTheGrey #TajHaiStudio #AgelessBeauty #SilverStrands #ConfidentlyYou #kensalrise #london #greyhair #blendgreyhair #londonhairstylist #tajhairstudio #londonbalayage #balayagehighlights #ashybrownhaircolour #balayagespecialist #greycolour #silverhair ♬ original sound - Taj Hair Studio
Timeless Blonde
Cunningham sees hair color for 2025 moving towards richer hues and multidimensional colors. She points to Lindsay Lohan’s blend of warm, buttery tones with soft highlights, calling it a luminous blonde that calls back to old Hollywood glamour. “[It] enhances her iconic style and proves that blondes can be sophisticated, dynamic, and elegant,” she says.
@schwarzkopfusa @@lindsaylohan ♬ original sound - Schwarzkopf Professional
Mocha Mousse
Channeling the Pantone color of the year, Kaeding says mocha mousse is a shade to look out for. “This is a rich, warm brown with just a hint of coolness, making it super wearable,” she says. “It’s the perfect balance of depth and warmth, without being overly red or orange.” She recommends this for anyone looking for a sophisticated brown with a little extra dimension or looking for a shade that will subtly stand out.
@acaciamcbride Holiday Hair Guide 🎁 This might be my new favorite transformation using the @bellamihair Silk Seam 20 inch extensions in Mochachino Chocolate Dark Honey Rooted Highlight (1C/4/6) I also used the Flawless Blend Moisturizing Cream for shine + heat protection 🫶🏾 Use my code: ACACIA for 25% off your purchase! 💫 #BellamiPartner #BellamiClipIns #RootedHighlights #hairtok ♬ original sound - Acacia McBride
Vibrant Copper
You can’t go wrong with any red shade for 2025. “The vibrant reds aren’t going anywhere,” says Kaeding. “Whether it’s bold copper or more of a deep cherry red, those rich, saturated shades are here to stay. They’re just so eye-catching and fun.”
She calls out the classic copper red for its fiery and striking, especially when you pair the shade with a sharp cut. Kener agrees that red shade will still be very popular and recommends using a UV protectant like the Incommon Magic Myst to keep hair looking vibrant.
@glenilah Copper formula 😍 #copperhair #igora #copperformula #copper #colorcustomizer #azhairstylist #phoenixhairstylist #azhairsalon ♬ Loving Me - Janine
Espresso Martini Brunette
Cunningham says that brunettes are having a moment right now and will continue to gain momentum in the new year. One of Cunningham’s favorite recent brunette looks is Khloé Kardashian’s Espresso Martini. “It’s rich, glossy, and dimensional—a true‘expensive brunette’ shade that feels luxurious and elevated,” she says. In between touch-up appointments, she recommends using the Schwarzkopf Professional’s Igora Vibrance, which will enhance tone and boost shine.
@beautylaunchpad espresso martini ☕️🍸 by @hairrbyemily depth: @@Goldwell Professional 4n and 4bp toner: @Redken Pro 7nw 7p and 7m #redkenobsessed #brunettebalayage #dimensionalbalayage #livedinhair #balayage #balayagist #beautylaunchpad #livedincolor ♬ Water (Remix) - Tyla & Travis Scott
Contrast Roots
Cunningham loves Lana Del Rey’s dark roots, which is a stark contrast to her softer, blended ends and gives her a cool effortless vibe, and predicts many will suit when it comes to their own roots. “It’s striking yet low maintenance, which makes it perfect for so many clients,” she says.
@dvcolour Brunette want to be lifted w dimension w no orange . Even If u want earm u still don’t want orange. Like that brass orange. This look is beautiful snd the petfect beige brunette high contrast. Haircolorist lift her to level 8 and tone w. Ioley level 7
Moody Browns
Kener loves a dark, moody brown for 2025, which offers high shine in a solid brunette shade. She recommends using the Mydentity Myhero Shampoo and Conditioner to keep new color-treated hair hydrated and looking vibrant.
@ricardoalonsobeauty The rich chocolate brown balayage is a popular hair color trend that combines dark brown roots with lighter, warm brown highlights. This technique creates a natural, sun-kissed look that is perfect for those who want to add dimension and depth to their hair. #chocolatebrownhair #brunettebalayage #brownhaircolor #brunettehairinspo #hairinspo #hairtok #creatorsearchinsights ♬ Ambient Music 1 - Instrumental
Sunkissed Bronde
“Bronde is going to continue dominating because it’s just such an easy, low-maintenance color,” says Kaeding. “It’s that perfect blend of blonde and brunette that feels effortless but still looks put together. I see it paired with those lived-in blonde shades too—soft, natural, and a little sun-kissed.” She recommends using the K18’s Leave-In Molecular Repair Hair Mask for at-home upkeep to repair damage from color chemic services and keep hair looking healthy.
@cristyjeanhair 90’s inspred blonde 🖤 #jenaniston #haircolorist #hairstyle #healthyhair #bronde #blonde #hair #highlight #haireducation ♬ Don’t Smile - Sabrina Carpenter
Cinnamon Gloss
Not ready to commit to a full red? Celebrity colorist and Redken ambassador Laurie Heaps loves adding a cinnamon gloss to your natural shade to get the best of both worlds. “This isn’t about going full red,” Heaps says. “But adding a soft cinnamon tone to brunettes or darker blondes for depth.” To keep the tone fresh and give hair a boost in radiance, she recommends using something like the Redken Shades EQ Gloss.
@iambrennanjay She wanted a color change for the new year so we decided to go chocolate brown. I’m obsessed. 🤎 - - - - - - - - - - 📚 Open every last Sunday of the month at 6:50PM. Check site for any availability or cancellation! #brennanj #healthyhairfirst #hairoftiktok #haircolor #chicagohairstylist #behindthechair #brownhair #malehairstylist #atlhair #LAhairstylist #blowout #Naturalstylist #naturalhairstyles #atlantahair #hairtransformation #silkpress #silkpressking #blackgirlhair #brownhaircolor #fyp ♬ 30 For 30 (with Kendrick Lamar) - SZA
Toasted Sand
For blondes wanting depth without the harsh contrast of going too dark with their highlights, Heaps says a toasted sand (which you can think of as a blend of beige and subtle golden hues) is the way to go.
@weronikaciemna ✨SUNNY BLONDE ✨ #stockholm #longhair #stockholmfrisör #östermalm #frisör #frisöröstermalm #balayage #layershaircut #warmblonde #honeybronde #sandyblonde #naturalblonde #blondish #lightbrownhair #bleach #livedinblonde ♬ som original - LH
Butterscotch Balayage
Balayage is a great highlighting technique if you want to get that natural-looking sun-kissed effect. For this year, Heaps loves a warm mix of light browns and soft golds that will seamlessly melt into hair for the perfect finish.
@imlucerocrystal SUMMER READYYYY 🌞 #balayagehair #haircuttransformation #summerhair ♬ sonido original - REGGAE
Cozy Chestnut
If you're looking to soften up the richness in your brunette shade, Heaps recommends adding subtle warm highlights. This chestnut color will add some lightness while still feeling extra cozy.
@glamcatt Pretty ✨ Color -@Redken shades eq 04nch, 05nw, 05g, 04nb Haircut tools -@arcscissors #longlayers #90shaircut #expensivebrunette #chocolatecolor #curtainbangs #faceframehair #layeredhaircut #bombshellblowout #rollerset #bouncyblowdry #redken #brunettecolor #whattoaskahairstylist #diml #njsalon #njstylist #glamcatt #theglamcatt ♬ Pretty (Sped Up) - MEYY
Originally published on Vogue US.
