Abercrombie & Fitch is pleased to announce the launch of its fragrance collection AWAY, with two new scents for men and women.
THE CONCEPT
If the journey is a trip, then the destination is a feeling. Now, more than ever we understand the importance of savoring the moments in which we live, each day and every day. AWAY from Abercrombie & Fitch is an invitation to press pause and just be.
THE BOTTLE
A celebration of classic design inspiration. Each fragrance bottle features an embossed logo and a spray through metalized cap with pivoting ring design continuing the brand’s heritage of expertly crafted products with a contemporary attitude. With a new commitment to sustainability, the Abercrombie & Fitch AWAY fragrance bottles are crafted using post-industrial recycled material.
THE FRAGRANCES
AWAY for Men is an aquatic fougere fragrance that invites a stolen moment of relaxing freshness.
Top: cool, crisp Violet Leaf pairs with refreshing Grapefruit and Pineapple to open the fragrance.
Heart: an invigorating and aromatic blend of Ginger essence, Egypt Geranium and spicy White Peppercorn.
Base: a warm, deep blend of Amber and Blonde Wood is complimented with earthy Vetiver Essence from Haiti for a comfortable finish.
AWAY for Women is a floral fruity fragrance that captures her in an uninhibited moment.
Top: a restorative and freeing blend of Red Currant, Pear and Mandarin from Brazil.
Heart: a combination of plush muguet petals, soft Freesia and Jasmine create a familiar yet sensual feminine essence.
Base: an enveloping dry down of warm Amber, Musk and Praline create a dream-like conclusion to the fragrance.
Abercrombie & Fitch AWAY fragrances are vegan, gluten free and formulated without sulfates, phthalates or parabens. Each scent features high quality ingredients that are sustainably sourced in partnership with local growers, actively benefitting their communities and livelihoods.
THE CAMPAIGN
Shot in Brooklyn, NY by editorial photographer and film director Ben Pier, we meet a group of friends who are taking a break from their routine to escape to a perfect urban green oasis. As they shift from doing to being, they know that life is about connection and is an experience meant to be enjoyed, right here and right now.
