The aim of the Dove Sistercation was to create the most extreme possible environment to prove Dove's efficacy and bring Skin That Does to life outside the bathroom.
The snow wasn't chosen because it looked beautiful. It was chosen because it would test the product. By taking women into one of Southern Africa's harshest winter environments, Dove creates a live demonstration of superior care, proving that when your skin is protected, winter hates to see you coming.
What's culture saying
Winter has a reputation. Every year social media fills up with complaints about dry skin, cracked skin, dull skin, ashiness, staying indoors and simply trying to survive until summer. People don't hate winter because it's cold. They hate what winter does to them. Which is exactly why winter feels intimidating.
The experience
If winter's biggest weapon is dry, uncomfortable skin, then Dove is the ultimate defence. Powered by Pro-Ceramide technology from our creams, ¼ moisturizing cream from the Dove Beauty Bar & 24hour Renewing MicroMoisture in our Body washes, Dove is packed with all your winter fighters, making sure you skin stays moisturised, radiant and ready for whatever winter throws its way.
To prove it, we're taking a group of creators into the winter & snow-covered landscapes, where winter gets its best shot and Dove gets to prove its own. Because when you have Skin That Does, winter doesn't stand a chance.
The creators
11 Dove Partners, 6 Dove Creator Collective.
The Dove Creator Collective is about more than creating content. It’s part of Dove’s commitment to uplifting, developing and investing in emerging creators, giving them meaningful opportunities, exposure and the platform to grow within the creator economy.
Bringing the six Creator Collective members together with Dove’s OG partners made the Sistercation a meeting of generations, connecting creators who have been part of Dove’s journey with a new wave of talent beginning to make their mark.
For some of the DCC members, the Sistercation marked their first-ever brand trip, making the experience a meaningful milestone in their creator journeys, and a chance to learn, connect and experience what’s possible when talent is given the opportunity to grow.
