Newlands Cricket Grounds set the backdrop for the latest edition of the GLAMOUR Wellness Event x Under Armour, powered by Totalsports, together with Beauty Box by TFG.
Over 300 guests came together for an afternoon dedicated to celebrating health, beauty, and uplifting moments while engaging in meaningful conversations across their individual wellness journeys. GLAMOUR brought multiple brands together under one roof to elevate the event, each brand adding their own signature touch to the experience.
Our headline sponsor, Under Armour, powered by Totalsports, put women’s health and wellbeing at the heart of its activation, offering our guests complimentary breast health screenings by qualified nurses.
The brand also showcased its athleisure offering and helped bring movement and style together throughout the day, from dressing our teams and instructors to celebrating some of our best-dressed guests. Totalsports further supported the experience through its contribution of yoga mats and gifts for our guests.
Beauty Box by TFG brought beauty and discovery to the afternoon, creating a vibrant space where guests could explore a selection of beauty, fragrance and health brands, namely Masodi Beauty, Lumi Glo Skincare, Gert Johann Coetzee Fragrances, Charlotte Rhys, Leagues Ahead, Skin Nutrition, Lattafa Fragrances and Armaf Beauté.
From makeup touch-ups and product sampling to competitions and a carefully curated goodie bag, Beauty Box gave guests plenty of opportunities to discover something new while adding a touch of glamour to their wellness journey.
With its unmistakable pink aesthetic, Gloot Girl added a playful energy to the event. Its retro-inspired activation encouraged guests to stop by, interact with the brand and embrace the lighter side of wellness. With its focus on health, beauty and supplements, Gloot Girl was a natural fit for an event centred on feeling good from the inside out.
The Sports Science Institute of South Africa brought a strong focus on movement, fitness and understanding our bodies. Guests were encouraged to put their strength to the test, including taking on the longest plank challenge, while their fitness sessions got everyone moving.
Inuwell offered guests a chance to explore wellness from a completely different perspective. Its space brought together technology, sensory experiences, movement and creativity, encouraging guests to consider the different ways we can care for our physical and mental wellbeing. From exploring personal health through its futuristic health scanning technology to taking a moment for creative expression, Inuwell demonstrated that there is no single definition of wellness.
When it came to beauty, Dreame provided the perfect finishing touch. Guests could refresh their looks with hair touch-ups using Dreame's Airstyle Pro 7-in-1 Hair Drying & Styling Tool Kit and Miracle Pro Hair Dryer, creating a moment to pause, get ready and step back into the festivities feeling their best. It was a natural extension of the day's wider focus on self-care and taking time for yourself.
And, of course, wellness wouldn't be complete without something delicious to enjoy. Our food partners, Pesto Princess, Chateaux Gateaux and Panarottis Pizza, kept guests fuelled throughout the afternoon with an array of savoury bites, dips, desserts and pizza. Coca-Cola Peninsula Beverages, Bonnie Bio and KWV kept our guests hydrated and refreshed. Each added their own flavour to the event, making the experience as enjoyable for the taste buds as it was for the rest of the senses.
Together, our partners helped create an afternoon that went beyond the traditional wellness event. From movement and health to beauty, self-care, technology, food and a little fun, GLAMOUR Wellness 2026 was a celebration of the many different ways we can show up for ourselves.
We’re grateful to every brand that joined us in creating an experience that encouraged our guests to move, connect, discover, recharge and, most importantly, make their wellbeing a priority.
Recent stories by:
Partnered Content
The President Hotel Celebrates Women's Month with the South African Guide-Dogs Association
How AMEX Tennis Town became one of Johannesburg's most stylish winter gatherings
Under Armour South Africa Announces The Evolution of Edge: A New Era of Sportswear
Step Into Nespresso's New Vertuo World, Starring Global Brand Ambassador Dua Lipa
