GLAMOUR is thrilled to announce our partnership with Hunter for the exclusive screening of Wuthering Heights.
The collaboration reflects Hunter’s commitment to style, craftsmanship, and storytelling, bringing together a cinematic experience that resonates with our brand ethos.
Why Hunter partnered with GLAMOUR SA and Ster-Kinekor
Partnering with GLAMOUR SA and Ster-Kinekor was a natural fit for Hunter. We aim to align our brand with experiences that celebrate creativity, culture, and lifestyle, and this exclusive screening offered a unique opportunity to engage with an audience that shares our appreciation for fashion, quality, and storytelling.
Why Wuthering Heights resonates with Hunter
Wuthering Heights is a timeless story of romance, passion, and legacy, themes that mirror Hunter’s own values of authenticity and enduring style. Just as the film’s characters navigate love and adventure, Hunter encourages individuals to embrace life with confidence and resilience — whether outdoors or in everyday style.
The value of cultural moments for connecting with audiences
Cultural moments like film screenings allow Hunter to connect meaningfully with audiences in ways that traditional advertising cannot. Experiential partnerships create shared memories and authentic touchpoints, allowing us to showcase our products in context while engaging consumers emotionally.
Experiential partnerships vs traditional advertising
For Hunter today, experiential partnerships are increasingly impactful. While traditional advertising builds awareness, experiential activations allow audiences to experience the brand first-hand, creating lasting impressions and authentic associations with our values.
