Vaseline joins as Proud Partner of GLAMOUR’s Most GLAMOURous Awards 2025

We're thrilled to announce that Vaseline is joining us as an official partner for one of the most exciting events of the year: GLAMOUR's Most GLAMOURous Awards, taking place on Saturday, 19 July. Held at the ultra-luxurious Langham Hotel in Johannesburg, this iconic evening promises a stylish celebration of South African fashion's boldest voices, brightest stars, and boundary-pushers. This annual celebration honours South African women who epitomise style, confidence, and the undeniable magic that is glamour.

With a heritage rooted in skin health, Vaseline understands that true glamour starts from within, with care, intention, and skin that feels as good as it looks. Vaseline brings a powerful message to this year’s celebration: that glowing, healthy skin is not only the foundation of beauty, but also a bold expression of self-confidence and strength.

As the big day approaches, we sat down with the Vaseline team to talk about their vision of glamour, the power of healthy skin, and why this partnership is a perfect match.

What inspired your brand to partner with GLAMOUR’s Most GLAMOROUS this year?

At Vaseline, we believe that healthy skin is the foundation of feeling good and showing up confidently in the world. Partnering with GLAMOUR’s Most Glamorous felt like a natural fit because the event celebrates people who carry themselves with pride, strength and style. We see glamour not as how someone looks, but how they care for themselves and that starts with skin health. This partnership gives us the opportunity to spotlight how caring for your skin is a meaningful part of self-expression.

How does Vaseline define "glamour" in today’s fashion and beauty landscape?

To us, glamour today is about being real and embracing the beauty of healthy skins versus chasing perfection. It's not about unattainable beauty standards, it’s about feeling healthy, confident, and comfortable in your own skin. As a brand focused on healing, protecting, and supporting skin health for all, Vaseline believes that when your skin is taken care of, you feel more empowered to shine in your own way. That’s glamour to us, glow that starts with care.

Are there any signature Vaseline products or services you feel truly represent GLAMOUR and will resonate with readers as well as the #GMG2025 nominees?

Yes. Our new Cera-Glow range was made with this exact idea in mind. It includes products that target different skin needs. For example, our range address skin care concerns to improve even tone, firming, caring for stretch marks, and add a beautiful, healthy glow with the best-selling body gel oil. Our lotions and creams are infused with proceramides and Vaseline Jelly to restore and protect your skin barrier. It’s body care that looks good and feels good, helping you glow with confidence, something we know the nominees and GLAMOUR readers value too.

What are you most looking forward to as we build up to the most glamorous event of the year?

We’re excited to be part of the journey, to see people celebrated for who they are and how they express their beauty. It's amazing to be part of a new wave of glamour where skincare is part of the red-carpet conversation and glowing skin is a symbol of power and self-expression. Most of all, we’re proud to be part of an event that puts real, radiant people at the centre of glamour. We can’t wait to celebrate those who embody beauty from the inside out. From behind-the-scenes beauty rituals to dazzling red carpet moments, Vaseline looks forward to being part of each nominee’s glow journey. We're also thrilled to create immersive brand experiences that honour the individuality and beauty of everyone attending and watching.