J'adore Collection Sparkling Wine sets the tone with first South African activation at GLAMOUR Magazine Mother’s Day Event

South Africa’s luxury wine scene is about to experience a new era of elegance with the arrival of J'adore Collection Sparkling Wine, a premium French bubbly that exudes sophistication and celebration. The brand officially kicked off its South African presence with a dazzling activation at Glamour Magazine’s Mother’s Day event, held this past weekend at the scenic Garden Venue in Johannesburg.

The stylish affair brought together influential moms, celebrities, and tastemakers to toast to motherhood in grand style. Guests were among the first in the country to experience the luxurious taste of J'adore Sparkling Wine, beautifully presented in its signature elegant matte pink bottle with warm gold accents — a showstopper that drew admiration from every corner of the event.

“We couldn’t have asked for a more fitting introduction to the South African market,” said a spokesperson for the J'adore Collection. “The Glamour Mother's Day event perfectly captured the brand’s vision of refined joy, timeless style, and elevated celebration.”

Crafted in France, the J'adore Collection is designed for today’s modern, fashion-forward consumer who appreciates quality, culture, and lifestyle. With its eye-catching packaging and crisp, refined palate, the brand is set to take its place among South Africa’s most sought-after premium sparkling wines.

While plans are currently underway for an exclusive launch party to formally unveil the brand to the local market, J'adore Sparkling Wine will, in the meantime, be collaborating with select fashion and celebrity lifestyle events across the country, offering consumers a taste of luxury through curated experiences.

J'adore Collection Sparkling Wine will soon be available at select retailers and premium outlets nationwide.