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Fashion has no size

From fashion-forward bloggers to the runways of international designer shows, we’re seeing women of all shapes and sizes making their mark in the fashion world. And yet, in South Africa, plus-size fashion options are few and far between.

But all that’s about to change with the launch of SA online store’s latest campaign in collaboration with international plus-size brand Evans. The campaign entitled #IamMe, features real women and highlights the important message of body confidence.

Candice:  I love the range! My favourite piece so far is the distressed boyfriend jeans – apart from being on-trend (which, in itself, can be a challenge when you aren’t a size 10), they are ridiculously comfortable and tailored for a fuller figure. There’s no gaping in the back and it’s comfortable above your hips – the perfect pair of jeans. I also love the selection of sleeveless jackets and coats, which is another big trend for us this autumn/winter.

What, to you, is the significance of this campaign?

Lala:  The significance of this campaign lies in its title, #IamMe. It’s about the celebration of oneself beyond celebrating curves, it’s about different shapes and sizes of curvy bodies – I love that! Whether you are a pear or apple or have an hourglass figure, your curves deserve to be honoured. It’s time to own it!

Candice:  I think that online shopping can be intimidating at the best of times but even more so when you aren’t a “standard” size. I hope this campaign will not only introduce ladies of all sizes to the joy of online shopping – the freedom of trying on clothing in the comfort of your own home with hassle-free returns at no cost – but also show that there is a wider selection of good quality, fashionable clothing available. In traditional stores, plus-size ranges are often small and relegated to a dark corner somewhere. On Spree, there’s an entire section with hundreds of items, ready to be browsed at leisure from the comfort of your couch.

For the full Evans range at Spree, visit

For more body positivity, check out these celebs who are fighting for a change in beauty and fashion industry standards: Jennifer Lawrence, Ashley Graham and Melissa McCarthy.

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