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Pamela Mtanga is GLAMOUR’s Digital Cover Star, celebrating G-Star Raw’s The Denim Edition

The baggier, the better. Taking our cues from the streets of Paris and Milan, media personality, beauty influencer, and entrepreneur, Pamela Mtanga rocks an array of looks from G-Star RAW’s latest range.The oversized denim trend embraces the power of volume and structure, offering a refreshing departure from fitted silhouettes.

A perfect example is the relaunch of G-Star RAW’s iconic Elwood, the oversized fi t and distinct design creates a head-turning ensemble that epitomises the fusion of fashion

and comfort. Dark wash denim has made an impressive comeback in 2023. Find the perfect dark wash in G-Star RAW’s raw denim collection. Raw denim gives you another look at every stage of life, so embrace the wrinkles, the lines, the scars, and the scuffs.

Responsible from the start, you can wear your denim till the end. Pamela shows us how to elevate a double-dark denim look with a pair of stilettos.

Sustainability is at the core of the G-Star RAW brand where they replace conventions with innovations. Their cold-dyed denim is coloured using earth pigments. G-Star RAW has dyed

its denim in desert yellows and volcanic pinks for its Dyed By Minerals capsule collection. G-star RAW stands for innovative designs, creative additions, and long-lasting denim.

For her first ever GLAMOUR Digital Cover, Pamela wears a custom G-Star Raw dress and models The Denim Edition by G-Star Raw in our latest issue. We sit down with the star to chat about her career as an entrepreneur and the kind of legacy she hopes to leave behind.

How would you describe yourself?

I am a witty, introverted extrovert who loves to indulge in the simple pleasures of life. I am a lover of fashion, people and spaces. I am a creative who’s mind is not bound by limits.

Image: Franco Kellerman

Can you share what a typical day in your life looks like?

Every single day presents new challenges and opportunities, it is quite unpredictable. However, there are a couple of things that I try my best to do irrespective of how my day turns out. I have started meditating and listening to podcasts whilst doing my morning routine, then later on in the evening I go to the gym for a workout with my trainer. During the course of the day I usually catch up with my team and try my best to meet the tasks I have for the day leading up to a content submission or an event we have for that week or the next. What consumes my time the most is definitely my hair business, which I usually spend my entire day curating content for, finding the latest sounds on social media to edit the content to and finding influencers to collaborate with. My dog is almost out of boarding school, I will probably go back to walking him in the morning and evening. He keeps me grounded.

You have evolved from a fashion and beauty influencer to a TV presenter and entrepreneur, was this evolution always part of your plan when starting out in the industry?

I was an event MC before I was an influencer so what I can definitely say is that being a content creator was not a part of the plan. However, I was a campaign manager and grew to understand the influencer business before I decided to start creating. The evolution of my career was unexpected from a timing perspective and I welcomed it all.

Image: Franco Kellerman

You exude so much confidence, who do you credit for this?

Confidence is a work in progress, some days you feel it at the highest, and some days it is a bit lower. However, on days that I don’t feel it, don’t say it out loud. I never want to manifest negativity into my life. One thing that keeps me going is definitely knowing that my success is inevitable. I am destined to be great, therefore, whatever negativity I may be feeling in that moment is temporary.

Was there a defining moment in your career that served to validate your presence?

The most recent lesson I learnt is not to allow particular encounters define me or how I feel about myself. After all, it is based on perception. I try my very best to do the best I can and how it is received is not up to me. I do not think I have made it yet, because I am well on my way in this beautiful journey. Perhaps there will be a moment in the future, but for now, I just want to be the best I can be and allow myself to grow.

Image: Franco Kellerman

What was the best career advice you ever received?

No one is hogging your spot in the industry, your time will come. If someone else gets a job or opportunity that you thought was more suited for you, it is their time to shine or even mess it up. Your time is coming.

I was privileged enough to work with you on the Glamour x G star shoot and your professionalism and energy was really great to witness. How do you keep a level head through your many successes and achievements?

I think in most cases people tend to react to the way they are treated on set or have been treated before as a defence mechanism. So the first thing is definitely not making one client/crew pay for the other’s conduct, I treat people the same. I would rather they prove me wrong. Secondly, I understand who I am and who I am becoming so it is quite important to me that that does not waver with every encounter. The person who is serving you water on set could be the person opening the door to your next opportunity. And lastly, as a PR graduate, I do not take anything PR related lightly. A magazine feature, an interview or a mere encounter contributes to word of mouth and ultimately brand perception. I want to show up as my best self, always!

Image: Franco Kellerman

What is the next step in your career?

Elevating and solidifying myself within the spaces I occupy. I want to build a brand of purpose, impact and substance.

Legacy is so important and we do not place enough value on it. If you could be remembered for one thing, what would it be?

I want to make people happy through my work. If you encounter me on social media, on stage, on TV, in person or through the work I do with my foundation, I just want people to be happy because I exist.

Can you share your celebrity crush?

I am attracted to style or wit more than anything, so definitely Wizkid because he has been styled so well lately. Matt Rife, because I cannot imagine life without laughter. And lastly and most importantly, Usher.

Lastly, what do you do to maintain your sanity when life becomes overwhelming?

I felt like I was losing my mind recently so I decided to stay between Cape Town and Johannesburg for 2 months. That is by far the best therapy money could afford me, and I cannot wait to do it again in Summer once I am done curating a workspace for my hair business in Johannesburg.

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