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G-Star RAW’s new G-Shape jeans are designed to make every booty look good

Dutch denim brand G-Star RAW has teamed up with hip-hop icon Snoop Dogg to showcase its new G-Shape jeans. Part of the new worldwide ‘Hardcore Denim’ collection, the extreme skinny style features in ‘Say it Witcha Booty’, a tongue-in-cheek video starring the rapper.

G-Shape jeans are designed to maximise the female form. A modern twist on the iconic skinny jean, they combine ultimate stretch denim fabric with specialised pattern cutting for a universal fit that flatters every body shape.

The reimagined design features a specially-shaped seat and a high waistband to accentuate curves – thus providing a perfect cut from top to bottom – whether your bottom is big, small or somewhere in between. Is there anything better than jeans that fit you in all the right places?

Denim has always played a prominent role in hip-hop culture and other new styles that feature in ‘Say It Witcha Booty’ are the Deck ultra-high waist, wide-legged silhouette in a new Ecru blueprint, and the Eve 3D jeans offering a mid-waist on a wide leg with a small dropped-crotch.

The Deck’s new blueprint is based on sailors' clothing from the late 18th century. Sailors wore wide pants to allow freedom of movement while scrubbing and whitening the wooden ship decks. In ode to this, G-Star RAW’s Deck jeans are designed to fit smoothly around the waist and hips and open up to a wide leg. The hem can be folded to your perfect length if needed. Pair with high heels for a sexy smart-casual look.

The Eve 3D jeans provide some versatility. The cropped length is shaped with darts at the inner knee, creating an ‘O’ leg effect. You can choose your style by either folding over the hems or keeping them at ankle length for ultimate swag.

In case you missed it, the Dogg Father said it best: “G-Star got that hardcore denim that’s a real good fit. The style is makin’ every booty look good: big, small, short or tall, you get whatchu get, and I like that. Say It Witcha Booty – check it out. It ain’t nuthin’ but a ‘G’ thang!”

Visit to shop G-Shape and other women’s styles.

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