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Prada’s new jewellery line is made from recycled gold and can be registered on the blockchain

Italian fashion house Prada has launched their first-ever jewellery collection.

Called Eternal Gold, the collection features 48 designs and champions a sustainable approach.

Each item is crafted from 100-percent Certified Recycled Gold and are traceable through a chip embedded in a 100% recycled paper card that comes with the piece.

The chip can be embedded on the Aura Consortium Blockchain, which aims to serve as proof of authenticity as the pieces are passed down through generations. This is a first for any fine jewellery and luxury fashion house in the world.

Some pieces in the collection are set with pave diamonds - which also follow strict protocol to make them traceable from source to store.

The line, which took 14 months to develop, embody’s Prada’s minimalist aesthetic and includes pieces for all genders.

Image: @davidsimsofficial/Instagram

Image: @davidsimsofficial/Instagram
Image: @davidsimsofficial/Instagram

“Prada’s recycled gold is drawn only from eligible recycled material sources, in compliance with due diligence—including industrial gold, from electronic components and post-consumer precious objects.

Prada partners exclusively with those suppliers of precious metal and stones who meet the highest industry standards concerning human rights, labor safety, environmental impact and business ethics,” says Lorenzo Bertelli, group head of corporate social responsibility, Prada.

You can shop Prada’s Eternal Gold collection now at its stores in Milan, Rome, Paris, London, Dubai, Beverly Hills, New York, Tokyo, Seoul, Shanghai and Beijing. The drop will also be available online from October 17 2022 in Europe, the United Arab Emirates, the U.S., China, Japan and Korea. Prices range from four figures to US$60,000 per offering.

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