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Beyonce’s new IVY Park collection drops in SA

The Beyhive was all systems go this morning as Beyonce dropped the fifth rendition of her IVY Park collection in collaboration with adidas.

This time, the star is “paying homage to her Houston roots” with the aptly titled Rodeo collection. But of course, she’s doing it in her signature Queen B style by bringing a bit of glamour and edge to the traditional Western-cowboy aesthetic.

The campaign featured everything ranch-esque - from cowboy hats and lasso’s to boxed braids and haystacks. When it comes to the garments however, expect cowboy streetwear at it’s finest.

Denim takes centre stage with multiple pieces: There’s a body suit, baggy denim chaps (will look great paired with heels or sneakers), a full denim jumpsuit and even wide leg snap pants for the guys.

Image: @adidasza/Instagram
Image: @adidasza/Instagram

Another star of the show is the brown and purple cow print taking the form of a cut-out sports bra, matching mini skirt and jacket, to name a few. Trendy lilac, coral, and aqua tones also permeate the collection.

For the guys, balaclavas, durags, sweatpants, and hoodies make an appearance. And there’s even and IVY Park rendition of the adidas Ultraboost OG sneaker - so you can look good from head to toe.

The collection is availabe online at and in stores nationwide from Friday 20 August.

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