Cape Town, South Africa, December 2020 – Sports company PUMA and British luxury shoes and accessories brand, Charlotte Olympia, have come together again for a collection of footwear, apparel and accessories honouring the strong, beautiful and different representations of femininity of superwomen of the circus, with a spotlight on acrobats.
A hula hoop performance by ‘The Amazing Amazi’ showcases the collection for the campaign video, unifying the pieces and inspiration as one. Charlotte Olympia’s signature whimsy and playfulness lend themselves perfectly to the theme, creating a fun and inspiring PUMA x Charlotte Olympia collection. The pieces include a mix of streetwear and sporty, tight-fitted silhouettes with circus-inspired finishings. Beautiful details like embroidery, ruffles and unique cut lines add a feminine touch to the dark silhouettes in black and burgundy.
“With the second capsule collection, Charlotte Olympia and PUMA have shown again how to create super feminine and playful products,” said Heiko Desens PUMA’s Global Director of Design and Innovation. “Cool references to athletes from circus nostalgia give a refreshing ‘tongue-in-cheek’ feeling. I enjoy the way she creates a modern and young women’s style.”
The footwear features a mix of natural, soft materials with high shine meshes and metallics, brogue detailing and ruffles on iconic PUMA silhouettes. The PUMA x Charlotte Olympia Cali Wedge (R2 199) and Mile Rider (R1 999) will be available at PUMA.com, PUMA Select, X-Trend, Superbalist and Madaiza and you can find the PUMA x Charlotte Olympia Rise NU (R1 999) and Pulsar (R1 999) at PUMA Select or PUMA.com.
Apparel includes the PUMA x Charlotte Olympia Loose Fit Tee (R549) and Cropped Crew (R999), available at PUMA.com, PUMA Select and X-Trend as well as the PUMA x Charlotte Olympia Sweatpants (R1 199) which you can cop from PUMA Select and PUMA.com.
London-based footwear and accessories designer Charlotte Olympia Dellal founded her eponymous brand in 2008. Her luxurious and whimsical designs are known for their meticulous attention to detail, arresting use of color and feminine silhouettes.
Get ready to pounce and perform when the PUMA x Charlotte Olympia collection premiers on 4 December 2020.