In character, mop in hand, aprons on, these content creators are redefining what it means to care for your space thanks to Cleanipedia's Bakhombise campaign — one hilarious and passion-filled moment at a time
Fashion Broadcaster and Tik Toker, Neo Ndemande
When Neo shows up in front of the camera, fully styled — even for cleaning — he says he wants people to know he puts effort into his look, “I want it to be known that I look good and smell great, which makes me happier and more confident. This is something that the audience picks up when watching you.” As a fashion-forward creator, he says the Bakhombise campaign is about showing that although cleaning may not be all that glamorous, the end result often is a glamorous result, you need to do the dirty work.” Having captured Cleanipedia's attention with his well-curated and aesthetically-pleasing approach to creating content.
Neo asserts that content about cleaning doesn’t need to be aesthetically coordinated and technical to be impactful. “You can talk about cleaning and offer people cleaning tips instead of the regular ‘clean the house with me.’” As seen in Neo's takes, he says the campaign affirms that looking good and doing good are complementary of one another: “With every interview I conduct, I realise people’s confidence and the way they look and smell go hand in hand. It’s proven time and again that if you look good, you feel good. And I feel it’s important to look clean, even if you don’t feel great. When you look clean you are more confident, and confidence is key in this industry. The more confident you are, the further you will get.”
As someone with an eye for visuals, the storytelling behind his content is filled with intention. “I deal with fashion and glamour — I must always have an eye for the most visually appealing areas of an event with the best lighting, sound and people. This is because, when you talk of glamour and luxury, you must look the part. I want to show people that it’s possible — hard work and consistency really do pay off!” The campaign has also shown Neo the power of social media as a broadcasting network — much like television. He notes that the people he interacts with online and during interviews tend to take him more seriously when he is more stylish, more sassy. This has helped him reflect on what will gain the most attraction from viewers. From humble beginnings — where he was stopping people in the street and asking them about their outfits — to a few months later, rubbing shoulders with celebrities he looked up to, Neo says, “I want to show the audience that if you put time and intelligent effort into a project, the sky is the limit.
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