After having just unveiled the new, elegant, 500ml grand luxe in South Africa, the design showstopper has now been spotted in Europe too, and is adding more “joie de vivre” than ever seen before at Paris Fashion week.
From Brutal Fruit Spritzer’s liquid luxury, to Maxhosa’s iconic interpretation of a traditional aesthetic into modern, high quality designs - we’re proud to present these two power brands that will be showcasing on the most iconic culture event in the fashion calendar.
Yes, that’s right! Two of South Africa’s most revered brands known for dominating headlines in the fashion and beverage spaces will be taking on the glorious runway in the city of love, the world capital of all things fashion and influence.
Maxhosa is the only South African designer showcasing at Paris Fashion week’s official runway, which calls for a celebration of Laduma’s legendary fashion status. Brutal Fruit Spritzer is known for showing up in those special moments, making sure that we raise our glasses as a toast to exemplary work. What better way than to join in on the fashion fun by partnering up with Maxhosa to connect Brutal Fruit Spritzers; The Pink Table Experience.
Since inception, the MaXhosa brand has resonated with international fashion markets and is seen as a symbol of African cultural pride and excellence. “African luxury is often defined by those on the outside looking in,” says MaXhosa Africa Chief Creative Director Laduma Ngxokolo.
Brutal fruit spritzer shares the same values, we believe in curating our unique identity, rubberstamping our uncontested pioneer spot in the market and we’re bringing our besties along for the ride! SAB VP of Beyond Beer & Innovation says “As a brand, we seek to pair aspiration with accessibility, making luxury experiences available to a broader audience. Having seen the alchemy when women come together in authentic connection and unconditional acceptance, we believe this magic is replicable anywhere we have besties, and so The Pink Table is the next step in our brand journey.
This collaboration is a hallmark statement, showcasing the power of brands who have spread their wings beyond the borders of South Africa and are proudly connecting women around the globe. Besties show up for each other, and we’re living that truth by supporting Maxhosa’s fashion endeavour to take Africa to the world. We celebrate this connection and hope our shared experiences as well as artistry and sophistication will bring a union of fashion and flavour In the most fashionable city in the world.
Brutal Fruit Spritzer is bringing together women from around the world to toast to some of fashion’s most dazzling moments in an atmosphere that reflects the essence of Brutal Fruit Spritzer - sophisticated, elegant, and unapologetically feminine!
Says Chief Marketing Officer of Proudly South African, Happy Makhumalo Ngidi: “Proudly South African is delighted to be part of this experience where we are not only showcasing and profiling the home grown talent, but also
creating market access for local brands and contributing meaningfully to a global event through curated experiences that provide an immersive, uniquely South African experience that is loved here, made here, that cannot be replicated. Our participation at the Paris Fashion Show gives expression to our objective of elevating exceptional local brands into international powerhouses that can create jobs and put South Africa where it belongs – at the nucleus of the international fashion industry.”
