This May, Don Julio Tequila honours Mexican heritage, mastery, and cultural pride as it takes the spotlight at Festival De Mexico 2025, held at Montecasino in Johannesburg. In celebration of Cinco de Mayo, Don Julio invites South Africans on a journey into the heart of Mexico — a vibrant world of resilience, community, and handcrafted excellence.
Rooted in the legacy of its founder, Don Julio González, every pour is a toast to heritage, passion, and the pursuit of excellence — the very essence of Cinco de Mayo.
“Cinco de Mayo gives us a powerful way to not only celebrate Mexican heritage but also to honour the legacy of Don Julio, a brand built on precision, pride, and relentless craft,” says Theo Zulu, Don Julio Brand Manager at Diageo. “We’re immersing guests in the full Don Julio experience — celebrating the craftsmanship and artistry behind each variant with world-class cocktails that reflect the spirit’s luxury, depth, and versatility.”
Born in 1942 in the highlands of Jalisco, Don Julio Tequila was crafted by a man who dared to do things differently. Don Julio González broke the rules — handpicking only the ripest agave, ageing with intention, and distilling with uncompromising care. His rebellious pursuit of quality mirrors the fearless spirit of Cinco de Mayo — a celebration of resilience, legacy, and standing tall in the face of convention.
At Festival De Mexico, Don Julio takes centre stage with a feast for the senses: elevated tequila moments, bold signature cocktails, and immersive tastings that fuse the soul of Mexico with South African flair. Cinco Dec Mayo at Festival De Mexico is a gathering of passionate people raising their glasses to what matters most — craft, culture, and connection.
“This celebration is about more than great tequila, it’s about honouring every hand, every heart, and every story behind each bottle of Don Julio,” adds Zulu. “From our farmers in Jalisco to the mixologists in Joburg, we’re inspired by the beauty of doing things the right way, not the easy way. And that’s exactly what we’re raising our glass to this Cinco de Mayo.”
This isn’t just a party — it’s a statement. A celebration of heritage, mastery, and the magic that happens when people come together to toast to something real.
