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New Music Friday: Justin Bieber drops surprise album SWAG, a raw, reflective return featuring Gunna and Sexyy Red

GRAMMY Award-winning global superstar Justin Bieber has officially returned to the spotlight with the surprise release of his highly anticipated seventh studio album, SWAG. Dropped without warning, the 21-track project has already set social media ablaze, marking a bold and deeply personal chapter in Bieber’s career.

The album, which features high-profile collaborations with Gunna and Sexyy Red, sees Bieber reflecting on a whirlwind life shaped by fame, fatherhood, and mental health. Having grown up in front of the world, SWAG explores the emotional weight of navigating stardom from a young age, while embracing the transformative roles of husband and father.

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Bieber co-produced the project alongside a powerhouse team including Carter Lang, Dylan Wiggins, Daniel Caesar, Dijon, mk.gee, Daniel Chetrit, Eddie Benjamin, and Knox Fortune, blending soulful production with introspective lyricism.

Tracks like “Therapy Session,” “Dad’s Love,” and “Devotion” hint at his commitment to mental well-being and his evolving relationship with therapy, while others such as “Go Baby” and “Sweet Spot” radiate his trademark charisma and swag. The title track “SWAG” itself is a pulsating anthem that captures both growth and confidence.

SWAG is a layered, mature body of work that highlights Bieber's evolution, not just as an artist, but as a man. Intimate, reflective, and sonically diverse, it may be his most authentic album yet.

Full Tracklist:

  1. ALL I CAN TAKE

  2. DAISIES

  • YUKON

  • GO BABY

  • THINGS YOU DO

  • BUTTERFLIES

  • WAY IT IS

  • FIRST PLACE

  • SOULFUL

  • WALKING AWAY

  • GLORY VOICE MEMO

  • DEVOTION

  • DADZ LOVE

  • THERAPY SESSION

  • SWEET SPOT

  • STANDING ON BUSINESS

  • 405

  • SWAG

  • ZUMA HOUSE

  • TOO LONG

  • FORGIVENESS

    • Bieber fans and music lovers alike can expect SWAG to offer both head-nodding bangers and heart-stirring confessions, an album that proves the pop icon isn’t just back, he’s evolved.

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    music | justin bieber | album

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