The Castle Lite Unlock experience has done it again, by giving the people what they want and revealing POST MALONE as the headline act at their epic two-day Hip Hop experience on 18 June at the TicketPro Dome. The exciting news was unlocked at the brands first ever Pop Up stores that took place in Joburg and in Durban.
Having burst into the music scene in 2013, American rapper, producer, singer, and songwriter Austin Richard Post has undoubtedly earned his stripes as a Hip-Hop artist. All this while he patiently and successfully rewrote the rules of the game.
The multi-award-winning artist will be bringing the vibrant stage presence he is renowned for and world-class entertainment to the Castle Lite unlocks stage.
Day 1 of the two-day Hip Hop experience will include an immersive sub-zero experience featuring masterclasses, unforgettable performances, inspiring Cold Table Convos, Street Fashion and so much more.
This unmissable experience will take place on Monday, 17 June 2019 and will feature artists from across the globe.
Iconic Hip Hop guru, vanguard radio personality and founder of the Sway Cyphers, SWAY CALLOWAY will be an integral part of the day one Castle Lite unlocks experience as he hosts the first ever Sway Cyphers, in South Africa. Additionally, day one will feature culture influencer RICKY RICK, bragga NADIA NAKAI, Mr. Fill Up CASSPER NYOVEST, the multi-award-winning NASTY C, heavyweight lyricist ROUGE and extra cold DJ’s AYANDA MVP and DJ PH to name a few across multiple stages.
Speaking at the 2019 Unlocks launch, Castle Lite Brand Director, Silke Bucker had this to say: ‘As a brand, Castle Lite consistently sets out to connect with our consumers and ensure that we understand how their world and passions continue to evolve. Our consumers are at the center of our innovation and we are honored to be able to solidly contribute to the Hip Hop culture. Through strategic efforts, we have recognised the value and growth that the brand has gone through with and within this dynamic culture,’ expressed an enthused Bucker.
“Our collaborations within the Hip Hop industry have expanded beyond music and our partnership with designer GalxBoy on Fashion, sneaker curator DM Customs on our limited-edition sneakers and Sway Calloway on our day 1 are additions to the Castle Lite Unlocks experience that showcases how much we have evolved. We are anticipating a ground-breaking experience this year and looking forward to unlocking another first for Africa and the brand” concluded Bucker.
While Day 1 still has many more surprises that will be unlocked at a later stage, be sure to catch this phenomenal line up consisting of Rouge, Ricky Rick, Nasty C and Post Malone at this year’s Castle Lite Unlocks concert. This two-day distinctive experience is not to be missed.
Tickets for the Castle Lite Unlocks two-day experience are available from Web Tickets at 12 noon on Thursday, 4 April 2019 for both day one and two of the Castle Lite Unlocks experience. Ticket prices for day one are R250 and day two concert ticket prices start at R790. Limited two-day tickets are also available.
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