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How content creator Eva Violet built a social media empire

You know that overwhelmingly sweet sensation that overtakes you when you see a cute puppy or a charming baby? It's so intensely adorable that you just want to scrunch it—maybe even bite it a little. This phenomenon has a name: "cute aggression." Coined by researchers, this psychological term describes the overwhelming feelings of adoration that can manifest as a desire to squeeze or even 'devour' the object of our affection. It's the brain's way of coping with an overload of endearing allure, balancing it out with a smidgen of imagined aggression.

If cute aggression had a face, a voice, and an infectious Scottish accent, it would be Eva Violet. She's the living embodiment of this psychological phenomenon, capturing hearts and minds with her unique blend of sweetness and sass.

Eva Violet skyrocketed to fame on TikTok, challenging our emotional equilibrium with her smash-hit video, "Smile!" But she didn't just say "smile." She added, in her irresistible Scottish brogue, " f'ing idiot."

It was cute; it was aggressive; it was impossible to resist.

And resist, we did not. The video has racked up an astonishing 70 million views, more than the population of the United Kingdom. Eva knew she was onto something when she attended a convention and met a young fan whose birthday wish was to meet her. "She had come all the way from Ireland as a birthday present, to come and meet me," Eva recalls. "She could have had anything she wanted for her birthday, and she flew to meet me." It was a moment that made Eva realize the impact she had on people's lives. "It was the sweetest thing," she adds.

Just as cute aggression makes us want to squeeze a chubby-cheeked baby, Eva's brand of cute aggression makes us want to engage with her content, to be a part of her world. It's a compelling mix that has translated into 5 million followers and 160 million likes on TikTok.

When asked about being described as "cute," Eva said, "I feel like it's a nice word to be described as. I feel like it's something I like to embody." She elaborates, "I can wear cute little things; I can work a little braids. And it makes me happy."

But Eva's influence isn't confined to TikTok. She's a bonafide media powerhouse, channeling her unique brand of "cute aggression" across multiple platforms, including YouTube Shorts and Twitch streams with Team Gloom-E-girl.

She's also signed with Arsenic Agency, one of the leading firms representing the world's top social media influencers. "Arsenic feels like home," Eva says. "The positivity and the faith those guys have in me is completely unmatched from anywhere else." Arsenic has been instrumental in securing high-profile opportunities for Eva, further solidifying her status as a top-tier influencer.

Eva isn't just accumulating likes and followers; she's racking up brand endorsements and partnership offers at an astonishing rate. Our calculations put her estimated annual earnings north of 2 million dollars. "I feel abundant," Eva says about her financial success. "Growing up the way I grew up, there was not a lot of money. So comparing that to how I am now, it's amazing." She even mentioned that she's looking to buy a house, "I've literally fallen in love with it so much," she says.

What's next for this Scottish firecracker? Eva isn't content just dominating the digital realms. She's got her eyes set on traditional media, including film, television, and even music. "I'm looking forward to starting acting lessons," she says. "I've also been writing music, so hopefully, at some point, I'll be able to start creating some things." She's even got a notes app full of business ideas that she's been manifesting her whole life.

And speaking of next steps, Eva is planning a trip to Los Angeles, California, where she's scheduled to meet with one of the top Hollywood studios, a renowned talent manager, and some of the industry's top producers. "I'm super excited about the LA trip," Eva shares. "It feels like the next big chapter in my journey."

Eva's journey is a testament to the power of authenticity and the magic that happens when you blend talent with a sprinkle of "cute aggression." She's not just a social media influencer; she's a phenomenon, a brand, and a force to be reckoned with. And she's doing it all while staying true to herself.

So, the next time you feel that warm, fuzzy sensation when scrolling through Eva Violet's feed—resisting the urge to smash your phone from an overload of cuteness—remember that there's a name for it. And that name is making millions of dollars, breaking down barriers, and doing it all with a radiant smile and a dash of Scottish wit. Because if cute aggression had a reigning queen, it would be Eva Violet.

And as Eva herself would say, "Smile, you f'ing idiot!"

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