Senior Brand Manager at Vaseline, Vanessa Mhango shares the inspiration behind the premium Vaseline Cera-Glow range, its groundbreaking pro-ceramide technology, and how the brand is elevating everyday body care into a luxurious skincare ritual.
GLAMOUR: What inspired the development of the premium Vaseline Cera-Glow range? Vanessa Mhango: Our consumer is at the heart of this innovation. Before developing the Vaseline Cera-Glow range, we conducted in-depth consumer studies and analysed key market trends to truly understand the needs of South African consumers. We identified a gap in the market for a body-care range that goes beyond basic moisturisation to deliver advanced skincare benefits while still maintaining the trust and heritage of Vaseline. By listening to our consumers, we designed a premium range that addresses their primary skin concerns — uneven skin tone, firmness and stretch marks — elevating everyday body care into a beauty ritual.
Glamour: Can you explain what makes Vaseline Cera-Glow’s technology stand out in skin care? VM: Vaseline Cera-Glow’s advanced pro-ceramide technology is a breakthrough in body care because it doesn’t apply ceramides to the skin’s surface — it empowers skin to generate its own. Unlike conventional body creams that contain a limited number of ceramides, our technology provides the essential building blocks for your skin to create over 100 custom-made ceramides. This personalised approach means that your skin gets exactly what it needs for long-lasting moisturisation, a stronger skin barrier, and a radiant, healthy glow.
Glamour: How does Vaseline Cera-Glow work to enhance the skin’s natural glow and health?
VM: Healthy, glowing skin starts with a strong moisture barrier. When your skin lacks ceramides, it struggles to retain moisture, which can leave it dry and dull. Vaseline Cera-Glow, with its pro-ceramide technology, helps replenish your skin with the essential components it needs to produce just the right ceramides for your unique skin. The result? A radiant, natural glow. And with niacinamide in the Even Tone range, it goes a step further by reducing the appearance of dark spots, revealing even-toned, beautifully glowing skin.
Glamour: What specific benefits can consumers expect from using Vaseline Cera-Glow?
VM: We have introduced an exciting new format with our body gel-oil, which delivers lasting moisturisation and a healthy natural glow. Within our lotions and creams range, we have three variants that cater to different skin concerns:
• Even Tone & Moisture: Help fade dark spots, evens skin tone and provides SPF protection.
• Firming & Moisture: Enhances skin elasticity, firms and smooths for a tighter look.
• Stretchmarks & Moisture: Improves skin elasticity and reduces the appearance of stretch marks. Each product is designed to nourish, strengthen and enhance skin’s glow, making everyday body care feel like a luxury experience.
Glamour: How does this range differ from other Vaseline products?
VM: While Vaseline has always been synonymous with moisturisation, the Cera-Glow range elevates this by combining advanced skincare science with ingredients associated with face care. Pro-ceramide technology is paired with ingredients including niacinamide, collagen and cica, ensuring that our formulations address specific skin concerns while delivering long-term results.
Glamour: What types of skin concerns does the premium Vaseline Cera-Glow range target?
VM: The Vaseline Cera-Glow range has specialised formulations that target our most common skin concerns. Our Even Tone variant, with niacinamide, vitamin C and SPF, helps fade dark spots and boosts skin’s radiance. Enriched with collagen and coconut oil, our Firming variant improves elasticity for tighter skin. With cica and argan oil, the Stretchmarks variant supports skin resilience and reduces the appearance of stretch marks. For lasting moisturisation and healthy-looking skin, the body gel-oil with vitamin E and almond oil restores moisture and enhances skin’s glow.
Glamour: What qualities make Linda Mtoba the ideal brand ambassador for the premium Vaseline Cera-Glow range?
VM: Linda embodies everything the Vaseline Cera-Glow range stands for — radiance, confidence and authenticity. She has been a trusted partner of Vaseline since 2016, and this is a natural extension of that relationship. She represents the modern South African woman who values self-care and beauty, while remaining deeply connected to her roots. Her authenticity, elegance and ability to resonate with our audience make her the perfect face for this premium range. She brings the brand to life in a way that is aspirational yet relatable, making Vaseline Cera-Glow an essential part of every beauty routine.
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