South Africans are embracing a more intentional approach to health and wellness, choosing habits that support balance, longevity, and everyday confidence. Listerine®, South Africa’s No.1 Mouthwash Brand trusted by millions and backed by science, is one of the simplest ways to level up your daily routine. With up to 5X more cleaning power when added to brushing*, Listerine® helps deliver healthier gums, cleaner teeth, and long-lasting freshness in just 30 seconds
Adding a quick 30-second rinse of Listerine® every day after brushing helps build strong hygiene habits that support all your oral health needs. While oral care is often overlooked, Listerine® makes it easy to prioritise, effortlessly fitting into your daily mouth care routine and leaving you with a deeper clean you can feel.
“With our new campaign, we want to show South Africans that brushing alone is not enough. We are championing Whole Mouth Health and encouraging everyone to take their oral care routine one step further with a simple 30-second rinse. In a country where dental care is not always accessible, it’s important for us to make oral health education easy to understand and part of everyday life. We want people to see that adding Listerine® to their routine is a small change that makes a big difference, for a cleaner, healthier smile,” said Ayanda Mangcu, Listerine Brand Manager at Kenvue South Africa.
As part of its new campaign, which promotes up to 5X more cleaning power when added to brushing, Listerine® will be hosting an immersive mall activation at Canal Walk in Cape Town from 31st July to 4th August 2025. Consumers can look forward to one-on-one oral care consultations with qualified healthcare professional Cole Gilbert, President of OHASA (Oral Hygienists Association of South Africa), a dynamic product education stand, and a range of interactive activities. The first 150 attendees who visit the activation on 2 August will receive exclusive goodie bags, and five lucky consumers stand a chance to win a cash prize valued at R5,000.
As holistic self-care takes centre stage, South Africans are redefining what it means to truly take care of themselves. It’s no longer just about looking good, it’s about feeling good. And Listerine® fits seamlessly into this shift, offering a fuss-free yet highly effective addition to your daily oral care ritual.
As we continue to prioritise our health, it’s time we give our mouths the same attention we give the rest of our bodies. A clean mouth is more than just fresh breath, it’s a vital part of overall health.
Don’t just brush your teeth, wash your mouth with Listerine® and complete the clean your routine has been missing.
*vs Bad Breath Germs
*Johnson & Johnson Pty Ltd (South Africa) calculation based in part on data reported by NielsenIQ through its Retail Index Service for the Oral Care Category, for the 52-week period ending 05/25/2025, for the South Africa Trade Desk channel. (Copyright© 2025, NielsenIQ.)
