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Riding for a cause: Team Absa Training Camp paves the way for a meaningful 20th edition of the Absa Cape Epic in 2024

As February rolls in with its aura of love and care, there's no better time to prioritise our health and wellbeing. And what better way to do this than with a dash of adventure and a sprinkle of community support?

Absa recently set the stage for doing exactly that at its annual Team Absa Training Camp held at the scenic Karkloof Country Club in KwaZulu-Natal from 25 to 28 January 2024. But this gathering wasn't just about gearing up for the adrenaline rush of the 2024 Absa Cape Epic; it was a celebration of wellness, inclusivity and spreading love across communities.

In a heartwarming effort to be a driving force for good, Absa joined forces with the official charity partner of the Absa Cape Epic, ILoveBoobies. Together, they committed to providing over 1 000 free breast examinations to South African women during the course of the Absa cycling calendar. It's a poignant reminder that breast cancer doesn't discriminate – it can affect anyone, regardless of race or background. So, as we cherish our loved ones this month, let's also cherish our health and prioritise self-care.

This collaboration resonates deeply with Absa's #SheUntamed initiative – a movement launched in 2019 to promote women's participation in the race that measures all, the Absa Cape Epic. #SheUntamed embodies Absa's commitment to empowering women, fostering inclusivity and breaking down barriers within the cycling realm. By partnering with ILoveBoobies, Absa extends its support beyond the trails, championing holistic wellbeing and spreading love in the communities it serves.

As we gear up for the 20th edition of the Absa Cape Epic – which is set to start on Sunday, 17 March 2024 – excitement and adrenalin, coupled with a healthy amount of fear, fills the air ... Regarded as the Tour de France of mountain biking, this race has earned its place as one of the most exhilarating and life-changing events of its kind globally. And with Absa's dedication to community development and wellness, the journey becomes even more meaningful.

So, as we pedal towards the Absa Cape Epic, let's remember to spread love, focus on wellbeing and embrace the spirit of inclusivity. Because in the end, it's not just about crossing the finish line; it's about empowering one another, giving a hand up and not a handout, demolishing stereotypes, and riding together in pursuit of a brighter, healthier future.

Let's ride for love, let's ride for wellness, and let's ride for a community that cares! Absa is not only banking on success in the race, it's investing in the heart and soul of every rider and community member it touches.

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