Get familiar with Sir John’s impressive resumé, ahead of the release of his exciting makeup range with W.BEAUTY.
Overseeing Beyoncé’s beauty looks for the red carpet, her photoshoots and tours could be considered a career peak for most, but Sir John Barnett shows no signs of slowing down. His latest venture has seen him partnering with Woolworths’ flagship beauty line, W.BEAUTY, to create a limited edition cosmetics range, Volume 1.
Here’s a look at the high-profile career of the most sought-after celebrity makeup artist, creative director and consultant for some of the world’s biggest brands.
In 2001, Sir John was an art history student in Atlanta but had to drop out in his second year because he couldn’t afford the tuition fees. His ambition and love all for things colourful took him to New York where he worked at a MAC store. It was there that he honed his skill — every customer he helped was a chance to learn the intricacies of makeup. He told InStyle.com: “The counter allowed me to become every girl’s man. I learned about women from Harlem to Hong Kong, about their varied cultural nuances and their perceptions about beauty, and how to adapt makeup to their different skin tones.”
Following his successful stint at MAC, Sir John started working backstage at international Fashion Weeks in New York, Paris and Milan. Working under industry legends Pat McGrath and Charlotte Tilbury, he started building a repertoire with models of colour like Naomi Campbell and Joan Smalls, becoming their go-to makeup artist for all their runway shows. He also started making a name for himself thanks to his innovatively vibrant use of colour, a nod to his art history studies, no doubt.
In 2010, he landed the job of a lifetime: he joined the team of twenty-three-time Grammy Award-winning artist - Beyoncé Knowles Carter - and has since been responsible for all her beauty looks. From album shoots, music videos and tours, to historic moments like the 2013 Super Bowl and her September 2018 Vogue cover; he’s been behind all the smoky eyes, bold lip colours and flawless coverage.
At this stage, Sir John had built up an impressive portfolio of work and decided to take up the opportunity to work with South African retailer, Woolworths, in 2017. Sir John hosted a series of makeup masterclasses and he even partnered with the retailer for their StyleBySA show during SA Fashion Week, exclusively using W.BEAUTY products.
Of his new limited edition makeup range, Shaheda Sayed, Head of Brand Communication for Fashion, Beauty, Home and International Divisions at Woolworths says: “It marks an important step for South African retail as it is the first time that a popular South African retailer has worked closely with a well-known international authority to produce a makeup collection that has been created to effortlessly illuminate South African women’s skin.”
Volume 1 will also be Sir John’s first signature makeup range, so he had a hands-on approach from conception to production. “I was involved from beginning to end. From the very first product sketches to the name, the packaging, the symbolism and the product intrinsics,” says the makeup maestro. “It was very important to me that Volume 1 reflects who I am as an artist and that it delivers the quality associated with the W.BEAUTY brand.”
Volume 1, a limited edition makeup collection by W.BEAUTY and Sir John, will be sold exclusively at selected Woolworths stores and can also be purchased on the Woolworths website and app in early April 2019.
WIN WITH GLAMOUR & W. BEAUTY
We have partnered with Woolworths and are giving away four sets of double tickets to the Sir John Masterclass on the 6th April 2019 at The Park in Hyde Park, Johannesburg. All you have to do to stand a chance of winning is fill in the form below:
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Terms and conditions:
Competition closes on 29 March 2019.
This competition is only open to Johannesburg residents as no accommodation or travel is included in the prize.