Celebrity beauty brands aren’t new, but haircare is quickly becoming the category to look out for. More and more A-listers are moving beyond endorsements. Our favourite celebrities are creating products that reflect their personal haircare routines, cultural influences, and shortcomings that they’ve experienced over time when it comes to haircare. The most compelling celebrity-led haircare brands are rooted in identity. In an industry that hasn’t always catered to all hair types equally, this shift matters.
Hair is personal — it carries cultural and emotional weight; for many, it represents a sense of identity. So when our favourite A-listers launch haircare brands, there’s often a story behind it. Whether it’s addressing certain hair concerns or lack of products for textured hair, these ventures tend to come from personal experiences.
There’s also a growing demand for specialised haircare. Consumers are now more informed about ingredients, haircare routines, and what actually works for their hair type. Celebrity brands are aware of that and are tapping into curated, personalised alternatives instead.
Pattern Beauty by Tracee Ellis Ross
Pattern Beauty is designed specifically for curly coily and tight textures, celebrating hair in its natural state. The brand is adored for its thoughtful formulations and inclusivity.
Cécred by Beyoncé
Cécred leans into heritage, ritual and the connection between hair and identity. The brand focuses on strengthening and restoring hair for all types and textures and is defined by its performance, quality, and intention.
Fenty Hair by Rihanna
Following the success of Fenty Beauty and Fenty Skin, Rihanna expanded into hair with the same inclusive mindset. Fenty Hair is versatile and accessible, catering to a wide range of textures while maintaining a strong focus on performance and style.
Grow-Good Beauty by Cardi B
Cardi was already known for sharing her at-home hair routines online. Grow-Good is essentially an extension of that. It takes those DIY methods and turns them into formulated, accessible products. The core idea behind Grow-Good Beauty is hair health, growth and length retention.
TPH by Taraji
Taraji P. Henson’s line puts scalp care front and centre. Inspired by her own experiences with protective styling and weave maintenance, TPH focuses on cleansing, soothing and treating the scalp, an area often overlooked in mainstream haircare.
Sienna Naturals by Issa Rae
Rather than starting her own line from scratch, Rae joined as co-owner of a brand founded by Hannah Diop, bringing both visibility and a personal connection to the products. The focus is on clean, performance-driven formulas for textured hair, with an emphasis on scalp health, hydration and long-term strength. It’s less about quick fixes and more about building a consistent, healthy routine.
Recent stories by:
Lethiwe Nhlangothi
Are South African hair salons falling short on textured hair care?
Couch friends are the key to pressure-free friendships. Here's why you need one
The birthday bill dilemma: Who's really responsible for paying?
Where's the glitter? Fans question the new direction of Euphoria Season 3
Nostalgic or lazy? Social media and celebs react to Justin Bieber's Coachella performance
GLAMOUR Recommends
Afro hair restoration: The hair transplant industry has been failing African patients for decades
How to wash your braided hairstyles while preventing frizz and mould
How to wear ash brown hair and keep it looking fresh
Silk press guide: What to know, maintenance tips and salon red flags
The Best of Wunmi Mosaku's Afro-centric Hairstyles
