Valentino Beauty Brings Born In Roma Purple Melancholia To Life With An Immersive House Party Co-Hosted With Brand Ambassador Colman Domingo In London

Following the iconic revivals that started with Studio 54,Valentino Beauty continues its exploration of legendary nights and the emotional power of gathering to create new spaces where everyone is free to create, dream, and connect intimately. During London Fashion Week, Valentino Beauty unveiled an immersive houseparty experience to celebrate the launch of Born in Roma Purple Melancholia, transforming a Soho townhouse into a multisensory journey through memory, music and scent.

Co-hosted with Valentino Beauty Brand Ambassador Colman Domingo, the event transformed the essence of past house parties into a distinctly contemporary experience. Layered in shades of purple, the space explored where nostalgia meets self-expression, that defines the Born in Roma Purple Melancholia Donna and Uomo fragrances.

Among the guests were a mix of artists, musicians and cultural tastemakers including LilyAllen, Naomi Scott, Honey Dijon, Celeste, Sebastian Croft and Flowerovlove. Guests moved freely through a series of interconnected rooms, each evoking a familiar chapter of a shared past. The kitchen and living room recalled the warmth of gathering spaces where conversations stretch late into the night. A teenage bedroom, layered with nostalgic details—from lava lamps to posters—captured the private rituals and formative moments of youth, all illuminated under a soft, purple glow.

South African creative powerhouse Kamo_ww embodies the spirit of unapologetic self-expression at the Valentino Beauty event.

South African creative powerhouse, Kamo_ww, attended the event, bringing the vibrant energy of Johannesburg’s East Rand to London’s Soho House. As a multifaceted artist,spanning music, acting, and fashion. Kamohelo’s presence perfectly mirrored the "Born in Roma" ethos of unapologetic self-expression. Having recently made waves with their EP'Pose' and her debut on Netflix’s 'Bad Influencer', her flair for blending authenticity with high-end style resonated deeply with Valentino Beauty’s "Who’s Your Purple?" concept. Her attendance underscored the brand’s global reach, connecting the heritage of Roma with the modern, infectious passion of South Africa’s leading tastemakers.

“Stepping into a completely new environment to do what I love felt incredibly natural, yet the beautiful synergy between our cultures highlighted a vibrant sense of diversity. Being part of this campaign with Valentino felt intentional and truly special; it perfectly captures thespirit of Born in Roma Purple Melancholia—a celebration of pure inclusivity. It was a truly unforgettable moment.” – Kamo_ww.

Hidden within the house, a “secret room” offered an olfactive experience dedicated to fragrance discovery, inviting guests to engage more intimately with the fragrances through scent, sensation, and mood.

At the heart of the experience stood the new fragrances themselves, expressions of contrastand emotion translated into scent. Born in Roma Purple Melancholia Donna reveals achypre-fruity tension, opening with vibrant notes that unfold into a floral heart and settle into a warm, enveloping base. Born in Roma Purple Melancholia Uomo blends vibrant cardamom with a textured coconut accord, creating an ambery aromatic woody signature. Together, the fragrances embody a modern melancholia—bold, emotional, andunapologetically expressive.

Music pulsed throughout the house, unfolding across multiple rooms and moments as guests moved from space to space. Performances by Fatboy Slim, Jessie Ware, Romy and Jamiexx resonated throughout the venue, their sets bridging generations and genres to reinforce the event’s emotional core: a celebration of collective memory and connection.

Throughout the house, purple appeared as a unifying thread—in lighting, textures, furnishings,and details—echoing the chromatic and emotional signature of Born in Roma Purple Melancholia. More than a color, purple became an atmosphere, both introspective and luminous, intimate and evocative.

This spirit was further expressed through the campaign’s key concept, “Who’s Your Purple?”,which invites individuals to reflect on the person, memory, or feeling that brings color and depth to their lives. Woven subtly throughout the evening, the idea encouraged guests to connect personal emotion with self-expression, mirroring the ethos at the heart of Born in Roma Purple Melancholia.

With this nostalgic house party, Valentino Beauty translated the spirit of the new Born in Roma fragrances into a living, breathing experience, honoring the past while embracing thefreedom of the present, and inviting a new generation to find beauty in emotion, contrast,and self-expression.