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How to build the perfect vegan beauty routine in 9 easy steps

Want to celebrate Veganuary but can’t quite face the idea of giving up cheese or chocolate? Why not try making your beauty routine more vegan-friendly, instead?

Demand for vegan beauty is on the up, especially since the outbreak of Covid-19. “We know consumer interest in sustainability and vegan-friendly formulae is increasing,” says Jenni Middleton, director of beauty at trend forecasters WGSN. “People will shun animal-derived ingredients as they now understand the zoonotic origins of coronavirus, and want to turn to nature’s apothecary to provide tried, tested and time-honoured beauty and wellness solutions.”

In short, there’s never been a better time to give veganism a go. What’s more, there is now a wealth of vegan beauty brands, products, and treatments to choose from. Just look for the PETA-approved vegan logo, The Vegan Society or (if you’re in the US or Canada), the Leaping Bunny trademarks to make sure what you’re getting is actually vegan. Avoid anything that has been tested on animals, or contains animal-derived ingredients such as beeswax, carmine, allantoin, gelatin, honey, lanolin, squalene or ambergris.

Below, Vogue’s guide to building a vegan-friendly beauty routine

Buy vegan-friendly tampons, menstrual cups and sanitary pads

When we think of veganism, we generally think of products that eschew all animal-derived ingredients. However, it also rejects all forms of animal cruelty and exploitation, including animal testing — and many intimate-care brands continue to do this. You can veganise your period by buying tampons and sanitary pads from the following vegan brands: The Honey Pot Co, Natracare, The Honest Company, Seventh Generation, and Dame. They’re eco-friendly, too.

Invest in vegan hair care

Biotin, keratin, beeswax, gelatin, cetyl alcohol, stearic acid, silk powder — these are just some of the animal-derived ingredients found in shampoos and conditioners, and most hair care products are also tested on animals.

Say no to mink-made false eyelashes

Looking for instant glam? A set of false lashes will enhance any look. Unfortunately, though, most eyelash brands still use fur to make their products, taken from minks that are often confined to small and inhumane spaces. Help end the cruelty now and opt for fur-free lashes from brands such as Lashify, Huda Beauty, Velour Lashes, Charlotte Tilbury, Sweed Lashes, Jolie Beauty, or e.l.f Cosmetics.

Protect your skin (and the animals) with vegan skincare

Shifting towards vegan skincare can be a bit of a minefield. Double-check anything that promises to moisturise and hydrate, as it could contain animal-derived ingredients such as squalene (oil from the livers of sharks). You can’t go wrong with Drunk Elephant, bareMinerals, some Glossier options, Sunday Riley, Votary, Tata Harper, and almost all Dermalogica products.

Opt for cruelty-free deodorant

Like hair care, most deodorants have been tested on animals and can contain animal-derived ingredients such as bee pollen, chitosan (from shrimp), propolis, stearic acid and urea. Luckily, there are plenty of vegan alternatives from brands such as Schmidt’s, Zion Health, Herban Cowboy, Habitat Botanicals, and Booda Organics.

Smell good with vegan-friendly perfume

When it comes to animal-derived ingredients, one found commonly in beauty products is ambergris. Taken from whale intestines, it’s used as a fixative in perfumes, which can also contain musks taken from deer, beaver, muskrat, civet cat, and otter genitals. Fear not: a whole host of vegan-friendly perfume brands have sprung up over the past few years, including Le Labo, Eden, Laboratory Perfumes, and Chantecaille.

Swap your regular eyeshadow for vegan alternatives

When it comes to eyeshadow, the more shimmery it is, the more cautious you should be. The chances are that the pearl-like sheen that’s brightening up your lids has quite literally been taken from pearls, oysters or mussels. Swap these for vegan alternatives by brands such as CoverGirl, Ilia, Urban Decay, Morphe, Milk, and Lime Crime.

Veganise your lips

From beeswax to carmine (derived from a type of insect called cochineal), lipsticks can be particularly harmful to the animal kingdom. Luckily, there are vegan alternatives courtesy of Hourglass, Anastasia Beverly Hills, Too Faced and Illamasqua.

Wear cruelty-free nails

Like eyeshadows, many of the opalescent pigments found in nail polish come from crustaceans, whereas Shellac is a resin derived from the female lac bug. Try Lola Makeup, Nails Inc., Peacći, Karma Organic, Lauren B. Beauty and Nailberry.

This was originally published on Vogue US.

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