LUX believes that true glow flows from the inside out. For today’s women - who are multi-faceted in all their beauty, authenticity, strength, and resilience - self-care is the truest form of self-love.
“There is a notion that has been perpetuated over many years that a woman’s sense of beauty and desire to look and feel beautiful could compromise her societal position as credible, respected, and influential,” Sphelele Mjadu, Senior PR Lead for Africa, Unilever Beauty and Personal Care. “However, LUX has been on a journey to tell and show women in tangible ways that it is time to release themselves from societal pressure and embrace every aspect of who they are. Because ultimately, beauty is a source of strength.”
Due to the many roles women play such as homemakers, career professionals, mentors and often those who are the centre of their families, they tend to put themselves on the backburner. But self-care is not a luxury and should be a priority.
“While self-care looks different for everyone, LUX wants to encourage women to take a few minutes every day where they decompress, shut out the world, kick off their shoes and reconnect with themselves,” adds Mjadu. “It is for this reason that the brand has embarked on a journey to take South African women through a 21-day experience designed to not only prioritise themselves, but also show care to themselves - unapologetically.”
All good habits take 21 days to form, which is just what women need to start making me-time a non-negotiable part of their daily routine. On the back of this, the brand launched its 21 Moments of Self-Care with LUX movement on social media, which blends emotional, mental, and physical well-being with moments such as reading a book, listening to their favourite podcast, soaking up the sunshine while journaling, or spending time with loved ones and having a meal together.
Within the 21 Moments of Self-Care with LUX, there are many moments for women to indulge in LUX Beauty Bars and experience the many skincare benefits they provide. LUX Soft Caress provides nourished glowing skin from its combination of Glycerin, Jasmine, and Silk Essence Oil. While LUX Even Tone contains Bentonite Clay, Vitamin B3 and C and floral beauty oils, clinically proven to give even-toned, glowing skin in 14 days.
“LUX has been at the forefront of creating affordable luxury bath and shower experiences for women, leaving skin nourished, glowing, and fragrant. Reminding women to use their beauty as a source of strength and not feel apologetic about it,” ends Mjadu. “Of course, self-care is an ongoing, daily practice and I want to encourage women to ensure that the pressures of life never get in the way of making themselves a priority.”
Start your 21 Moments of Self-Care journey with LUX by following the LUX social media pages on Twitter and Instagram and join a community of women prioritising their well-being.
Share your self- care moments on social media and tag @lux_southafrica using the hashtags #GlowUnapologetically, #MyBeautyMyStrength, #SelfCareSunday and #LUXSelfCareMoments
