The Woolworths Beauty Masterclass series returns – here’s what to expect this season

As the second season of the Woolworths Beauty Masterclass prepares to tour Johannesburg, Cape Town and Durban, excitement is building around what promises to be an even bigger, bolder and more immersive beauty experience.

Following the phenomenal success of last year’s debut series which captivated beauty lovers through conversations centred on self-expression, fragrance layering and transformative beauty rituals, the new season is set to elevate South Africa’s beauty landscape even further.

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Returning to host the highly anticipated masterclasses are GLAMOUR Editor-in-Chief Nontando Mposo alongside renowned WBeauty experts Nhlanhla Sibanyoni and Corey Goldman, bringing their in-house signature expertise, dynamic energy and insider beauty knowledge back to the stage.

Ahead of the new season, which kicks off tonight at Woolworths Sandton City, we caught up with Woolworths Senior Beauty Marketing Manager, Ocean Ngobeni, to discuss the evolution of the series, what guests can expect this year, and why the Woolworths Beauty Masterclass has become one of South Africa’s most talked-about beauty experiences.

GLAMOUR: The first season of the Woolworths Beauty Masterclass received an incredible response from beauty lovers across the country. Why do you think the series resonated so strongly with audiences?

Ocean: The masterclass series resonated so strongly because beauty is deeply personal and rooted in individual experience. It gave us the opportunity to address real beauty concerns in a way that felt relevant and genuinely tailored to our customers’ needs. Guests – from loyal customers to content creators – particularly valued the personalised conversations with our beauty experts, which made the experience feel engaging, and truly customer-centric.

GLAMOUR: The debut season explored themes such as “Switching Your Day to Night” and “Winter Rituals.” How important are storytelling and seasonal beauty inspiration when curating these experiences?

Ocean: Storytelling and seasonal inspiration are incredibly important because they make beauty feel relevant and emotionally resonant. They allow us to move beyond simply showcasing products and instead create experiences that connect with how our customers are living, how they are feeling, and expressing themselves in a particular moment.

Themes like “Switching Your Day to Night” and “Winter Rituals” offered a relatable lens through which we could share practical tips, and product discovery with expert guidance. That combination of inspiration and utility is what makes the masterclasses feel memorable and meaningful for our audience.

GLAMOUR: What can guests expect from this season that makes the experience even more exciting and elevated than before?

Ocean: Guests can expect the same relevant beauty conversations that made the first season so compelling, delivered through an even more elevated, high-touch and personalised experience.

This season, we are deepening engagement around some of the most exciting conversations in beauty right now – from skincare rituals to fragrance layering and expert-led product discovery. The aim is to create an immersive experience that feels inspiring, interactive and directly relevant to each guest’s individual beauty journey.

GLAMOUR: The masterclass series will once again take place across Johannesburg, Durban and Cape Town. Why was it important for Woolworths Beauty to bring the experience to multiple cities?

Ocean: Expanding the masterclass experience across multiple cities allows us to connect with more of our customers in a meaningful and accessible way. We wanted to create opportunities for audiences in Johannesburg, Durban and Cape Town to engage with the brand firsthand, rather than limiting the experience to a single location.

Taking the series on the road also reflects our commitment to building a broader beauty community around Woolworths Beauty. It gives us the opportunity to meet customers where they are, celebrate the diversity of their beauty needs, and create experiences that feel inclusive, and most importantly close to home.

GLAMOUR: How does the collaboration between Woolworths and GLAMOUR magazine shape the overall tone and credibility of the events?

Ocean: This incredible collaboration brings together two brands with a shared understanding of beauty, style and the modern consumer.

Woolworths brings trusted expertise, quality and a customer-first approach, while GLAMOUR adds cultural relevance, editorial authority and a strong connection to beauty conversations shaping the industry today. Together, the partnership creates an experience that is authentic and grounded in credible beauty insight alongside meaningful brand expertise.

GLAMOUR: Today’s beauty consumers are looking for more immersive and personalised experiences. How is Woolworths Beauty responding to that shift through the masterclasses?

Ocean: We’re creating masterclasses that move beyond traditional product discovery and embrace a more immersive, experience-led approach. Each session is curated to feel interactive and personalised – allowing customers to engage with everything beauty that is relevant to their individual journey.

GLAMOUR: The classes focus not only on products, but also on confidence, self-expression and beauty rituals. Why was it important to approach the series in such a holistic way?

Ocean: It was imperative, beauty is about far more than products alone. For many people, beauty is closely connected to confidence, identity, self-expression. The everyday rituals that help them feel their best. We wanted these masterclasses to reflect that broader and more meaningful role beauty plays in our customers’ lives.

GLAMOUR Editor-in-Chief Nontando Mposo adds: “As one of the people who get to witness these conversations unfold in real time, I realise what makes the Woolworths Beauty Masterclass series so special is how inspiring and empowering the experience feels,” she says

“It is not only about discovering new products or beauty trends, but about creating a space where people feel seen, and immediately start feeling more confident in their own beauty journey,

“This season promises to be even more immersive, and I am excited for audiences across Johannesburg, Cape Town and Durban to experience these beauty conversations with us.”

*Follow the conversations on Instagram @wooliesbeauty and @glamour_sa