The ‘Mortdecai’ actress joined forces with Juice Beauty to launch her own range of organic make-up made from “botanical juices, waxes and powders”.
On their website, the company writes: “Under Gwyneth Paltrow’s creative leadership, Juice Beauty’s scientists have developed this new collection of high performance make-up made with certified organic ingredients.
“Antioxidant-rich vegan make-up powered by an organic base of botanical juices, waxes and powders infused with natural whole phyto-pigments, age-defying serum and cold-pressed oils to deliver vibrant colour, illuminate skin, smooth lines and wrinkles and blur imperfections for a flawless complexion and naturally beautiful radiance.”
As part of the collection, the 43-year-old star has released a range of lip liquids, which she has sweetly named after her close friends and family including mother Blythe Danner, daughter Apple and pals Kate Hudson, Drew Barrymore and Cameron Diaz.
She told Yahoo Beauty: “This whole line of the Liquid Lip – they’re all named after some of my very near and dear friends and family who are living in California.”
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