Benefit Cosmetics partners with GLAMOUR for Mother’s Day Celebration Event

We are excited to announce that Benefit Cosmetics will be partnering with GLAMOUR in our upcoming Celebration of Mothers Event, taking place at the enchanting Forest Hall, The Garden Venue in Johannesburg on 31 May 2025.

GLAMOUR’s Celebration of Mothers is not just a brunch, it’s a love letter to the women who have shaped us, lifted us, and loved us without pause. And who better to partner with than a brand that embodies confidence, boldness, and beauty in all its forms?

Guests will be treated to a live make-up masterclass by none other than Benefit Cosmetics, because we believe that celebrating motherhood should be as radiant as the women we’re honouring.

With the event just around the corner, we sat down with the team at Benefit to talk all things motherhood, empowerment, and why this collaboration with GLAMOUR means so much to them.

What does the celebration of motherhood mean to your brand, and why did you choose to partner with GLAMOUR for this special event?

At Benefit, we believe that motherhood is a beautiful journey filled with love, strength, and unique experiences. Partnering with GLAMOUR for this event allows us to connect with a community of women who share our passion for empowerment and celebration. Together, we can recognise the diverse stories of mothers and caregivers and create a space that honours their contributions.

How does your brand support mothers or caregivers, whether through your products, services, or brand mission?

Our mission is to uplift and empower women, encouraging them to embrace their unique journeys. We believe in creating a supportive environment where women can share their experiences and find inspiration in one another. Whether it’s through our initiatives, like Bold Is Beautiful, or the conversations we create, we aim to be a source of encouragement for all women navigating the challenges and joys of life.

What message of celebration would you like to share with the women attending this event?

To all the incredible women attending this event, we want to celebrate you and the beautiful journey of motherhood. Remember that every moment, from the small joys to the challenging days, is a testament to your strength and love. Embrace your unique beauty and know that taking time for yourself is not just a luxury, but a necessity and Benefit is here to support you in feeling confident and radiant, every step of the way.

Join us for a beautiful Mother’s Day celebration, 31 May at The Forest Hall, Johannesburg. Don't miss this unforgettable celebration! Purchase your tickets now via Quicket.