Swarovski unveiled their first Flagship store in one of the fashion capitals of the world – Milan. Located in an iconic destination, 31 Piazza Duomo – a store designed to reflect the grandeur of its location. Guests are welcomed in to experience the creativity and light-filled luxury of Swarovski and immerse themselves in a journey of the brand’s universe. This store stands as a true testament of this 129 year old Heritage brand’s ongoing transformation under the direction of their new Creative Director, Giovanna Engelbert. Since her appointment in 2020 Giovanna has strategically positioned the brand to become more relevant and youthful blasting away its very classic and old-world aesthetic.
The store was imagined and designed by Giovanna and reflects the vibrant creative energy of the city of Milan and its role as a global fashion capital. “I am thrilled our flagship is opening its doors on Piazza del Duomo. It is great to see my creative vision for Swarovski, embodied by the flagship, come to life in my hometown of Milan. I have always loved the way "le Milanese" wear their jewels: there is a boldness, an effortlessness, and a fascinating intention to it. Our flagship is a portal to the world of Swarovski where extravagance and joy meet elegance; and ultimately where crystal unveils its true power as a catalyst of creativity - right in the heart of a city that is the capital of fashion and creativity.”
Swarovski is committed to delivering a sustainable retail experience, and Swarovski Duomo is assessed against GLEAM Certifications, Swarovski’s framework to address social and environmental impacts throughout a store's lifecycle.
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